Countertop Displays/Mats

Client: R.J. Reynolds Tobacco Co.
Producer: Shannon Promotions Inc.

Introduction: January 1989
P-O-P company: Niven Marketing Group
Background: A popular product in c-stores and other channels of trade, Bubble Tapes still had some problems winning shelf space. Amurol created a dispenser that could be placed on a counter and takes up a minimum of space.

Client: Florsheim Inc.
Producer: Johnstons & Associates Inc.

Client: Brookstone
Producer: Shannen Promotions Inc.

Client: Christian Dior Perfumes Inc.
Producer: Shannen Promotions Inc.

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Client: Timex Corp.
Producer: Thomas A. Schutz Co.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.