Countertop Displays/Mats

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Product: Rock 'n Write pens and pencils
Number of displays: 2,000
P-O-P company: Marunouchi Kogei Ltd., Japan
Distribution: Stationery stores and bookstores
Introduction: July 1992
Duration: Permanent
Construction: Polyvinyl chloride (PVC)
Providing pens and pencils with their own unique personalties, Pentel created a display to capitalize on the trend toward individualized writing products.

Product: Audio/video speaker cable and interconnect cable
Number of displays: 1,000
Distribution: Audio specialty stores
Introduction: June 1992
Duration: Permanent
Construction: Melamine
Product Playgrounds act as silent salespeople, providing consumers with a reason to buy the company's cable products, as well as promoting multiple sales.

Client: U.S. Stamp Co.
Producer: R.P. Creative Sales Inc.

Client: Maybelline Inc.
Producer: Niven Marketing Group

Client: Timex Corp.
Producer: Chicago Show

Products: Glenmore Distilleries Amaretto Di Amore, Boston Schnapps, Fleischmann's gin and vodka, Fleischmann's generic, Scoresby, Inver House, El Toro, Mr. Boston Brandies, Ezra Brooks, Old Thompson's and Canadian LTD
Number of displays: 12,985
P-O-P companies: Art Industries of New York Inc., New York (design and production); Creative Alliance (graphics); and Concepts Marketing (graphics), both of Louisville, Ky., Patrick Co., St. Louis (graphics)
Distribution: Liquor stores.
Introduction: March 1992
Duration: Semi permanent

Product: Star Pics Inc. Dino Cards (dinosaur trading cards)
P-O-P company: Eidos Inc., Farmington Hills, Mich.
Distribution: Card and memorabilia shops, craft stores, toy stores, grocery stores, drug stores and museums
Introduction: August 1992
Duration: Temporary
Construction: Cardboard
Trading cards for dinosaurs? You bet! An on-counter display makes consumers aware that dinosaurs are not just a thing of the past.

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.