Countertop Displays/Mats

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Clarion
P-O-P company: Thomson-Leeds Co., New York
Distribution: Mass merchants and drug stores
Construction: Injection-molded tray and riser system accepts various configurations of a vacuum-formed insert. Four-color litho illustrations are featured on display risers and copy points are hot stamped on risers and trays.
Introduction: January 1992

Product: Bordas art books
Client: Bordas
P-O-P company: de Pacform
Category: Culture/Loisirs/Edition (permanent)

Product: Nina Ricci
Client: Nina Ricci
P-O-P company: de Diam/Decoretalage
Category: Parfums & Cosmetiques

Client: Matrix Essentials
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: Beauty salons
Construction: Vacuum formed and post decorated
Introduction: August 1992
Comments: The goal was to offer salons an economical merchandising display which still represents a prestige image. This unit features the product rather than the display itself.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Client: Kose Cosmetics Co.
P-O-P company: Express Co.
Category: Cosmetics and Fragrances (Advertising)

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Home centers and hardware stores
Introduction: August 1992
Duration: Permanent
Construction: Vacuum-formed plastic
Skil's Flexi-Charge system display is designed to let consumers test how batteries are charged and changed in the line of power tools.