Countertop Displays/Mats

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Type: Counter display
Product: Command herbicide
Client: FMC Corp.
P-O-P company: Bassett Printing & Corrugated Container Corp., Roanoke, Va.
Construction: Full-litho label; die-cut, two-piece ballot box with header card; corrugated cardboard; MTW Introduction: January 1992
Comments: The display aided in a promotional vacation giveaway and in advertising the product.

Product: Sunglasses
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 500 (counter displays); 1,000 (in-case displays); and 2,500 (mirrors)
Distribution: Sporting goods stores, camera retailers, and sunglasses, men's specialty and department stores
Introduction: July 1992
Duration: Permanent
Construction: Plexiglass
Deterring pilferage, promoting a reputable brand name and appealing to the vanity of consumers, Nikkon's sunglasses display aims to keep everyone in sunshiny spirits.

Product: Bats, IncrediBalls, and ball and batter's gloves
Number of displays: 500
Average unit cost: $400 (to retailer)
P-O-P company: RTC Industries, Chicago
Distribution: Sporting goods stores and mass merchants
Introduction: April 1992
Duration: Permanent
Construction: Interactive electronics, injection-molded case with sheet-metal back and graphics overlay with screening process

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
In-store beauty advisors use the tray, which features a gift, when walking around the store. The unit can later be used as a display piece.

Introduction: November 1991
P-O-P company: Chesapeake Display Co,
Background: As a key permanent brand, Reed's is winning more customers with merchandising such as this unit. Taking up less than 3 linear inches of space, the units can be locked together and each holds up to 25 rolls.

Client: Colibri
Producer: The Elliott Group

Product: Davis Instruments Weather stations
Number of displays: 200
Distribution: Mass merchants and science stores
Introduction: April 1992
Duration: Permanent
Construction: Mahogany (base), paper and acrylic (header)
A countertop display for the weather station explains its functions in a small space.

Client: Enesco Corp.
Producer: Great Northern Corp.