Countertop Displays/Mats

Product: Nina Ricci
Client: Nina Ricci
P-O-P company: de Diam/Decoretalage
Category: Parfums & Cosmetiques

Client: Matrix Essentials
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: Beauty salons
Construction: Vacuum formed and post decorated
Introduction: August 1992
Comments: The goal was to offer salons an economical merchandising display which still represents a prestige image. This unit features the product rather than the display itself.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Client: Kose Cosmetics Co.
P-O-P company: Express Co.
Category: Cosmetics and Fragrances (Advertising)

Determined Productions Dinosaur Display
Applause Inc.

Product: Racket strings
Number of displays: 100
P-O-P company: Isport USA, Tustin, Calif.
Distribution: Sporting goods store: and pro shops
Introduction: February 1992
Duration: Permanent
Construction: Plexiglass
The 35-inch-high-by-13-inch-deep-by-14-inch-wide plexiglass case comes prepacked with 144 sets of string.

Revlon Ultima II Fall Style
Advertising Display Co.

Product: Plasti-Kote Color Wash stains
Number of displays: 250
P-O-P company: Visual Marketing, Chicago
Distribution: Hardware and home center stores, craft shops
Introduction: February 1992
Duration: Permanent
Construction: Wood, wire (brochure pocket)
The display for the Color Wash stains was designed to show how the product really looks on wood.

Chanel Faceted Display Program
Thomas A. Schutz Co.

Product: Weebok Agility footwear
Number of displays: 1,500
P-O-P company: Dimensional Response Marketing, Newton Upper Falls, Mass.
Distribution: Shoe stores, baby boutiques and department stores
Introduction: June 1992
Duration: Permanent
Construction: Molded styrene
The body of the display is made of molded styrene and is suitable for either tabletop or slatwall presentation.