Countertop Displays/Mats

Product: Pure Trend Inc. Opti-Hang glasses holder
Distribution: Drug stores and mass merchants
Introduction: July 1992
Duration: Permanent
Construction: Metal frame, cardboard header
For those people who misplace their eyeglasses, Opti-Hang comes to the rescue. An in-store display spurs impulse purchases.

Cosmair Safari for Men Glorifier
Consumer Promotions

Determined Productions Dinosaur Display
Applause Inc.

Product: Racket strings
Number of displays: 100
P-O-P company: Isport USA, Tustin, Calif.
Distribution: Sporting goods store: and pro shops
Introduction: February 1992
Duration: Permanent
Construction: Plexiglass
The 35-inch-high-by-13-inch-deep-by-14-inch-wide plexiglass case comes prepacked with 144 sets of string.

Revlon Ultima II Fall Style
Advertising Display Co.

Product: Whittle Communications Dental Health Adviser
Number of displays: 37,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Dental offices
Introduction: February 1992
Duration: Permanent
Construction: Wood and plastic
The display was given a wood frame to better blend with the upscale decor of doctors' offices. It can be used mounted on a wall or set on a table top.

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Type: Counter display
Product: Command herbicide
Client: FMC Corp.
P-O-P company: Bassett Printing & Corrugated Container Corp., Roanoke, Va.
Construction: Full-litho label; die-cut, two-piece ballot box with header card; corrugated cardboard; MTW Introduction: January 1992
Comments: The display aided in a promotional vacation giveaway and in advertising the product.

Product: Sunglasses
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 500 (counter displays); 1,000 (in-case displays); and 2,500 (mirrors)
Distribution: Sporting goods stores, camera retailers, and sunglasses, men's specialty and department stores
Introduction: July 1992
Duration: Permanent
Construction: Plexiglass
Deterring pilferage, promoting a reputable brand name and appealing to the vanity of consumers, Nikkon's sunglasses display aims to keep everyone in sunshiny spirits.