Countertop Displays/Mats

Products: Ski goggles and sunglasses
Number of displays: 1,500 goggles displays; 300 sunglasses countertop displays; and 1,000 in-case trays
P-O-P company: E and E Display Group, Lawrence, Kan.
Distribution: Sporting goods, sports specialty and ski stores
Introduction: November 1992
Duration: Permanent
Construction: Vacuum-formed base and clear plexiglass cells
Smith Sport Optics is utilizing displays to promote brand recognition and to create a link between its ski goggles and sunglasses divisions.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Home centers and hardware stores
Introduction: August 1992
Duration: Permanent
Construction: Vacuum-formed plastic
Skil's Flexi-Charge system display is designed to let consumers test how batteries are charged and changed in the line of power tools.

Client: Clarion
P-O-P company: Thomson-Leeds Co., New York
Distribution: Wal-Mart stores
Construction: Three trays consist of a vacuum-formed base and riser. Six dramatic "lifestyle" four-color litho illustrations were featured on risers. Individual panels are hot stamped.
Introduction: April 1992

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

Product: Fluocaril
Client: Fluocaril
P-O-P company: de Liner Industries
Category: Hygiene & Sante

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992