Countertop Displays/Mats

Thomson-Leeds Co.
Bausch & Lomb Oral Care Div.
Designs Unlimited
Injection-molded Plastics: Counter, Shelf and Table Units

Robert Nielsen & Associates Ltd.
Bacardi Imports Inc.
Motion, Light and Sound: Counter, Shelf and Table Units

Chicago Show
Video Technologies Inc.
Rotationally/Blow-molded Plastics: Counter, Shelf and Table Units

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Santa Cruz Industries
Birkenstock
Wood: Counter, Shelf and Table Units

Product: New York Telephone Co. Call ID
Number of displays: 350
P-O-P companies: Display Creations Inc., Brooklyn, N.Y. (unit design and manufacture); Florville Design, New York (artistic design)
Distribution: Retail stores and electronic specialty stores
Introduction: December 1992
Duration: Permanent
Construction: Fabricated Lucite, silkscreened, stepping motor with a circuit board attached to each unit, which drives a picture card. The display is battery powered.

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.

Products: Ski goggles and sunglasses
Number of displays: 1,500 goggles displays; 300 sunglasses countertop displays; and 1,000 in-case trays
P-O-P company: E and E Display Group, Lawrence, Kan.
Distribution: Sporting goods, sports specialty and ski stores
Introduction: November 1992
Duration: Permanent
Construction: Vacuum-formed base and clear plexiglass cells
Smith Sport Optics is utilizing displays to promote brand recognition and to create a link between its ski goggles and sunglasses divisions.