Countertop Displays/Mats

Decision Point Marketing
Nabisco Foods Group
Injection-molded Plastics: Counter, Shelf and Table Units

Thomson-Leeds Co.
Bausch & Lomb Oral Care Div.
Designs Unlimited
Injection-molded Plastics: Counter, Shelf and Table Units

Robert Nielsen & Associates Ltd.
Bacardi Imports Inc.
Motion, Light and Sound: Counter, Shelf and Table Units

Chicago Show
Video Technologies Inc.
Rotationally/Blow-molded Plastics: Counter, Shelf and Table Units

Product: New York Telephone Co. Call ID
Number of displays: 350
P-O-P companies: Display Creations Inc., Brooklyn, N.Y. (unit design and manufacture); Florville Design, New York (artistic design)
Distribution: Retail stores and electronic specialty stores
Introduction: December 1992
Duration: Permanent
Construction: Fabricated Lucite, silkscreened, stepping motor with a circuit board attached to each unit, which drives a picture card. The display is battery powered.

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.

Products: Ski goggles and sunglasses
Number of displays: 1,500 goggles displays; 300 sunglasses countertop displays; and 1,000 in-case trays
P-O-P company: E and E Display Group, Lawrence, Kan.
Distribution: Sporting goods, sports specialty and ski stores
Introduction: November 1992
Duration: Permanent
Construction: Vacuum-formed base and clear plexiglass cells
Smith Sport Optics is utilizing displays to promote brand recognition and to create a link between its ski goggles and sunglasses divisions.