Countertop Displays/Mats

JSC/Tri-Pack
Reckitt & Colman
Paper: Floorstands, Endcaps and Sidekicks

Product: SP Series audio/video cables
Number of displays: 1,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Superstores, audio/video specialty and department stores
Introduction: January 1993
Duration: Permanent
Construction: Fabricated acrylic
The SP Series introduces Sony to the high-end audio/video cable market. A new display explains the features and benefits of the line and acts like a silent salesman.

Decision Point Marketing
Nabisco Foods Group
Injection-molded Plastics: Counter, Shelf and Table Units

Thomson-Leeds Co.
Bausch & Lomb Oral Care Div.
Designs Unlimited
Injection-molded Plastics: Counter, Shelf and Table Units

Robert Nielsen & Associates Ltd.
Bacardi Imports Inc.
Motion, Light and Sound: Counter, Shelf and Table Units

Chicago Show
Video Technologies Inc.
Rotationally/Blow-molded Plastics: Counter, Shelf and Table Units

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Santa Cruz Industries
Birkenstock
Wood: Counter, Shelf and Table Units