Countertop Displays/Mats

Client: Red Wing Shoe Co.
Producer: E and E Display Group
Category: Thermo-formed Plastics: Counter, Shelf or Table Unit
Comments: To convey the natural settings in which the line of sport boots were created to endure, the use of actual articles of nature were implemented, when possible, to create the molds. Cut wood and bark, limestone and an actual deer print aided in achieving the display's authenticity.

Client: Lego Systems Inc.
Producer: The W/M Display Group
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.

Client: Estee Lauder Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, Shelf or Table Unit
Comments: The displays had to reflect a total retail environment encompassing a "back to basics" theme. By creating removable templates, the units have the versatility to expand with the expected sales growth while keeping the main frame of the units intact.

Client: Guerlain Inc.
Producer: Consumer Promotions Inc.
Category: Injection-molded Plastics: Counter, Shelf or Table Unit
Comments: Vacuum-formed inserts hold applicator brushes and literature, ensuring that consumers correctly replace these items after testing, thereby maintaining the intended organized presentation.

Product: Autographies paint pen
P-O-P company: Downing Enterprises Inc., Cleveland
Distribution: Mass merchants, craft stores and home centers
Introduction: January 1993
Duration: Permanent
Construction: Styrene and cardboard (brace)
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.