Countertop Displays/Mats

Client: Elizabeth Arden Co.
Producer: Design Display Group Inc.
Category: Motion, Light or Sound: Counter, Shelf or Table Unit
Comments: Since the electrical codes for over 12 foreign markets were needed, the interior housing provided for the variety of electrical components. If leaking did occur, parts were molded to channel water away from the electrical components.

Client: American Ball Manufacturing
Producer: KCS Industries Inc.
Category: Metal/Wire: Counter, Shelf or Table Unit
Comments: The design allows both the three-ball sleeves and 1-dozen boxes to be merchandised on the shelves, as well as allowing space for an additional 8-dozen balls under the compact unit.

Client: Wolverine Worldwide
Producer: Rapid Mounting & Finishing Co.
Primary designer: Johnstons & Associates
Category: Paper: Counter, Shelf or Table Unit
Comments: The display served as an inexpensive means of dramatizing the shock-absorbing soles of two boot styles. It had to move the boot in a natural walking motion with the heel coming down first, then rocking forward to the ball and finally lifting up and repeating the action.

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Wall Unit
Comments: A Graphlite shoe was encased in a cast acrylic tube and appears to float. The main features were imprinted directly onto the spherical tube that invites shoppers to turn the knob, thereby rotating the shoe and revealing corresponding product attributes.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.

Product: Twist & Shout! pen and pencil
Number of displays: 500
P-O-P company: Creations at Dallas, Dallas
Distribution: Stationery stores, general merchandise outlets and college bookstores
Introduction: January 1993
Duration: Semi-permanent
Construction: Acrylic with lithographed labels
Although not considered a reusable display, the Twist & Shout! merchandiser can be restocked by reordering individual pens.

Product: Model 9220 HandyMixer cordless beater
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants, warehouse clubs and department stores
Introduction: March 1993
Duration: Permanent
Construction: Heat-bent, injection-molded styrene