Countertop Displays/Mats

Client: Estee Lauder Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, Shelf or Table Unit
Comments: The displays had to reflect a total retail environment encompassing a "back to basics" theme. By creating removable templates, the units have the versatility to expand with the expected sales growth while keeping the main frame of the units intact.

Client: Guerlain Inc.
Producer: Consumer Promotions Inc.
Category: Injection-molded Plastics: Counter, Shelf or Table Unit
Comments: Vacuum-formed inserts hold applicator brushes and literature, ensuring that consumers correctly replace these items after testing, thereby maintaining the intended organized presentation.

Client: Elizabeth Arden Co.
Producer: Design Display Group Inc.
Category: Motion, Light or Sound: Counter, Shelf or Table Unit
Comments: Since the electrical codes for over 12 foreign markets were needed, the interior housing provided for the variety of electrical components. If leaking did occur, parts were molded to channel water away from the electrical components.

Client: American Ball Manufacturing
Producer: KCS Industries Inc.
Category: Metal/Wire: Counter, Shelf or Table Unit
Comments: The design allows both the three-ball sleeves and 1-dozen boxes to be merchandised on the shelves, as well as allowing space for an additional 8-dozen balls under the compact unit.

Client: Wolverine Worldwide
Producer: Rapid Mounting & Finishing Co.
Primary designer: Johnstons & Associates
Category: Paper: Counter, Shelf or Table Unit
Comments: The display served as an inexpensive means of dramatizing the shock-absorbing soles of two boot styles. It had to move the boot in a natural walking motion with the heel coming down first, then rocking forward to the ball and finally lifting up and repeating the action.

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Wall Unit
Comments: A Graphlite shoe was encased in a cast acrylic tube and appears to float. The main features were imprinted directly onto the spherical tube that invites shoppers to turn the knob, thereby rotating the shoe and revealing corresponding product attributes.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."

Client: Colibri
Producer: Flair Industries Inc.
Category: Multiple Materials: Counter, Shelf or Table Unit
Comments: The use of Lucite Optitex on the doors simulates a glass feeling. A finished-wood main structure supports the Optitex doors, adding to the unit's architectural look.