Countertop Displays/Mats

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Wall Unit
Comments: A Graphlite shoe was encased in a cast acrylic tube and appears to float. The main features were imprinted directly onto the spherical tube that invites shoppers to turn the knob, thereby rotating the shoe and revealing corresponding product attributes.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."

Client: Colibri
Producer: Flair Industries Inc.
Category: Multiple Materials: Counter, Shelf or Table Unit
Comments: The use of Lucite Optitex on the doors simulates a glass feeling. A finished-wood main structure supports the Optitex doors, adding to the unit's architectural look.

Client: BMW Canada Inc.
Producer: CDA Industries South Inc.
Category: Wood: Floorstand
Comments: Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.

Product: Flight jackets
Number of displays: 500
P-O-P companies: Siquis Ltd., Baltimore (design); Neon Glassworks, Lousiville, Colo. (design and manufacture)
Distribution: Specialty clothing stores
Introduction: March 1993
Duration: Permanent
Construction: Neon tube mounted in fully enclosed, injection-molded package with silkscreened base
Sales of flight jackets are flying high due to a new corporate logo and a neon sign for Alpha Industries.

Client: Sony Corp. of America
Producer: Design Display Group
Category: Fabricated Plastics: Counter, Shelf or Table Unit
Comments: Laser-cut acrylic hands were utilized to secure the Video Walkman to the display, as well as cover the eject button to prevent consumers from tampering with it. Two sets of holes are located beneath the product to facilitate adjustment for product widths.

Client: Red Wing Shoe Co.
Producer: E and E Display Group
Category: Thermo-formed Plastics: Counter, Shelf or Table Unit
Comments: To convey the natural settings in which the line of sport boots were created to endure, the use of actual articles of nature were implemented, when possible, to create the molds. Cut wood and bark, limestone and an actual deer print aided in achieving the display's authenticity.

Client: Lego Systems Inc.
Producer: The W/M Display Group
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.