Countertop Displays/Mats

Client: Reebok International Ltd.
Producer: Johnstons & Associates Inc.

Product: Everyday Facial Moisturizer and Protector
Number of displays: 1,500
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Compression-molded, sand-blasted polyester
The polyester material in the tester display base is described as "a very good alternative" to more expensive injection-molded plastic products.

Product: Vermont American Tool Co. Bulk screwdriver-bit cabinet
P-O-P company: In house
Distribution: Lumberyards and home centers
Introduction: March 1993
Duration: Permanent
Construction: Styrene and acrylic
Vermont American Tool's new cabinet for bulk screwdriver bits follows on the heels of last year's successful introduction of similar designs for its router bits. The cases keep bits sorted by type and prevent pilferage.

Product: Borg-Warner and Niehoff fuel injection and carburetion products
Number of displays: 2,000
P-O-P company: Convergence Corp., Abingdon, Md.
Distribution: Auto parts stores
Introduction: June 1993 (reintroduction in Spanish)
Duration: Semi-permanent
Spanish-language versions of counter mats, as well as the originals in English, for BWD Automotive Corp. products offer salespeople a visual aid for helping customers.

Product: Electronic Check Printing Accountant
Number of displays: 1,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Vacuum-formed, co-extruded styrene; hot-stamped logo, trimand copy.
Approximately 1,000 displays were shipped to a variety of small accounts -- department stores and some small chains -- for a campaign, which began in late March.

Product: ZII audio-cassette singles
P-O-P company: Polymatrix, Pittsfield, Mass, (base)
Distribution: Music stores
Introduction: January 1993
Duration: Permanent
Construction: Injection-molded plastic base; cardboard header
The ZII "boot" displays are free to retailers and come two to a box, which encourages its use in several locations in the store.

Client: Colibri
Producer: Flair Industries Inc.
Category: Multiple Materials: Counter, Shelf or Table Unit
Comments: The use of Lucite Optitex on the doors simulates a glass feeling. A finished-wood main structure supports the Optitex doors, adding to the unit's architectural look.