Pentel Rolling Writer
Products: Pencils and pens
Number of displays: 3,000 (1,000 each of three displays)
P-O-P company: Marunouchi Kogei Ltd., Japan
Distribution: Stationery stores and college bookstores
Introduction: August 1993
Duration: Permanent
Construction: Polyvinyl chloride (PVC), silkscreened graphics
The compact size of both the pen and pencil displays from Pentel should appeal to retailers, for whom shrinking counter space is a primary concern.