Countertop Displays/Mats

Client: R.J. Reynolds Tobacco
P-O-P company: CDS
Category: Personal Items & Accessories/Permanent

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)

Client: Elizabeth Arden International, S.A.
Product: Alpha Ceramide Glorifier
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Parfumeries
Construction: Injection-molded plastic; paper book
Introduction: January 1994
The cards available on the European version of the display are not a part of the U.S. display. They are provided to consumers in a separate Skin Information Center.

Product: Oldham/United States Saw Co. Wizard Elite saw blades
Number of displays: 1,500
P-O-P company: Display Pack Corp., Orchard Park, N.Y.
Distribution: Hardware stores and mass merchants
Introduction: September 1993
Duration: Permanent
Construction: All-metal display with silkscreened graphics and wire backing
The display for Oldham/United States Saw holds 18 Wizard Elite saw blades in a small amount of space.

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Client: Coty Inc.
Product: L'Effleur fragrance
P-O-P company: Trans World Marketing
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded sides and headers; corrugated shelf
Introduction: March 1993

Client: Guerlain Inc.
Product: Full-line fragrances
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; formed-acrylic dome; beaded chain retainers; gold metal nameplates silkscreened in one color
Introduction: July 1993

Client: Elizabeth Arden International, S.A.
Product: Alpha Ceramide Glorifier
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Parfumeries
Construction: Injection-molded plastic; paper book
Introduction: January 1994
The glorifier comes in two versions: U.S. and European . Mechtronics Corp., Stamford, Conn., produced both versions in conjunction with a Paris-based partner.

Client: Laboratoire Goupil
P-O-P companies: Liner Industrie (manufacture); Media 6-RS (design)
Category: Counter Display/Hygiene & Health

Client: Revlon Inc.
Product: Ultima Lip Sexxxy
P-O-P company: Advertising Display Co.
Distribution: Department stores and high-end chain drug stores
Construction/Materials: Injection-molded plastic; hot stamping
Introduction: March 1993