Countertop Displays/Mats

Client: Procter & Gamble Co.
Product: Max Factor Restage cosmetics
P-O-P company: Henschel-Steinau Inc.
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded frame with gold detail line; vacuum-formed product inserts; labels and headers with four-color printing and UV varnish; labels and trays hot stamped with logo
Introduction: May 1993

Client: PCI Parfums Et Cosmetiques
P-O-P company: Cartofage
Category: Window Display/Cosmetics & Perfume

Client: Clarins USA
Product: Elysium
P-O-P company: Shannen Promotions Inc.
Distribution: Department and specialty stores
Construction/Materials: Injection-molded NAS; fabricated green-edged acrylic; four-color printing; hot stamping
Introduction: October 1993

Client: Prestige Et Collections International
P-O-P company: Marie-Laure PLV
Category: Counter Display/Cosmetics & Perfume

Client: Cosmair Inc.
Product: Minotaure fragrance
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; poplar wood; silkscreening; branding
Introduction: February 1993

Client: R.J. Reynolds Tobacco
P-O-P company: CDS
Category: Personal Items & Accessories/Permanent

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)

Product: 1843 paint brushes
Distribution: Hardware stores, home centers and paint stores
Introduction: August 1993
Duration: Permanent
Construction: Steel
Stanley's new upscale 1843 line, named for the year in which Stanley was founded, is being displayed on a six-product wire rack that helps it stand out from the crowd. The rack can be attached to pegboard, if needed.

Products: Monster Cable audio interconnect and speaker cable kits
P-O-P company: G&R Plastic Products, Rancho Cordova, Calif.
Distribution: Audio/visual specialty stores
Introduction: September 1993
Duration: Permanent
Construction: Clear acrylic
Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.