Countertop Displays/Mats

Product: Shower Sensations twin-head shower system
Number of displays: 150
P-O-P company: Paul Lindquist, Bedford, N.H.
Distribution: Mass merchants and specialty stores
Introduction: November 1993
Duration: Permanent
Construction: Formica-laminated wood
Hydrokinetic Designs believes consumers must be able to see its Shower Sensations unit in order to understand it. A countertop display has led to increased sales.

Client: Elizabeth Arden International, S.A.
Product: Alpha Ceramide Glorifier
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Parfumeries
Construction: Injection-molded plastic; paper book
Introduction: January 1994
The cards available on the European version of the display are not a part of the U.S. display. They are provided to consumers in a separate Skin Information Center.

Product: Oldham/United States Saw Co. Wizard Elite saw blades
Number of displays: 1,500
P-O-P company: Display Pack Corp., Orchard Park, N.Y.
Distribution: Hardware stores and mass merchants
Introduction: September 1993
Duration: Permanent
Construction: All-metal display with silkscreened graphics and wire backing
The display for Oldham/United States Saw holds 18 Wizard Elite saw blades in a small amount of space.