Countertop Displays/Mats

Product: Circuit breakers
P-O-P companies: International Design & Exhibits Associates (IDEA); CDA
Industries South Inc., both of Atlanta
Distribution: Home centers
Introduction: August 1993
Duration: Permanent
Construction: Injection-molded plastic
A new merchandiser from Siemens provides organization to a variety of circuit breakers in normally jumbled hardware aisles.

Product: Hunter Douglas Guide to Window Decorating
Number of displays: 5,000
P-O-P company: Lipsett Design Group, New York
Distribution: Wall covering stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Promotional materials for Hunter Douglas's new design book for wall coverings include a counter display and a mobile, which touts a consumer sweepstakes.

Counter Displays Category
Oxford Innovations, Hanover, Pa.

Plentitude Best Sellers Counter Display
Ultimate Display Industries

Product: EO 440 Personal Communicator
Number of displays: 150
P-O-P companies: Thomson-Leeds Co. (design and manufacture of countertop unit), New York; Fitch Richardson (design of signs), Boston; Selective Resources (printing of signs), Upper Saddle River, N.J.
Distribution: AT&T Phone Centers
Introduction: July 1993
Duration: Permanent
Construction: Laminated wood (base); silkscreened acrylic (riser); metal (security brackets); plexiglass (lock box); foamboard (signs)

Giorgio Beverley Hills Wings Deluxe
Consumer Promotions Inc.

Product: Sure-Bite screwdriver
Number of displays: 2,000
P-O-P company: Oneida Container, Vernon, N.Y.
Distribution: Hardware stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
This countertop display for Stanley Tools' Sure-Bite screwdrivers is designed to offer hardware stores a distinctive way to sell the product, which is marketed to warehouse stores in a six-piece kit.

Product: Touch perfume
Number of displays: Initial order 1,000; reorder 1,300
P-O-P company: Creations at Dallas, Dallas
Distribution: Major department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: 3030 acrylic (top); 2-inch acrylic (bottom)
Fred Hayman hopes to improve the display's longevity by periodically supplying retailers with alternate inserts.