Countertop Displays/Mats

Product: Hunter Douglas Guide to Window Decorating
Number of displays: 5,000
P-O-P company: Lipsett Design Group, New York
Distribution: Wall covering stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Promotional materials for Hunter Douglas's new design book for wall coverings include a counter display and a mobile, which touts a consumer sweepstakes.

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Product: Do Rags headwear
Number of displays: 500
P-O-P company: Englanders Display, Waco, Texas
Distribution: Sporting goods stores, fan shops and college bookstores
Introduction: August 1993
Duration: Semi-permanent
Construction: Corrugated (box); plastic (hooks); Styrofoam (head forms); Velcro fasteners (attachments)
Fashionable bandanna headwear for men that are hip (or just having a bad-hair day) is given an in-store push with a display that demonstrates the product.

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,000
P-O-P company: Worldnet, Costa Mesa, Calif.
Distribution: Hardware stores, home centers and building supply stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated with laminate covering
Hoping to convince consumers that tools are still a good holiday gift, Skil has developed a motion display that shows how one battery pack powers all five tools in its Flexi-Charge line.

Product: Vidmark Entertainment "Dead Alive" videotapes
Number of displays: 10,000
P-O-P company: Justman Packaging, City of Commerce, Calif.
Distribution: Video stores
Introduction: October 1993
Duration: Promotional
Construction: Die-cut corrugated with four-color litho label
Horror-film fans and retailers will be doubly appalled with the "Dead Alive" videotape and its candy-dispenser display that is just as shocking.

Client: Philip Morris USA
Producer: Display Systems Inc.

Product: Schieffelin & Somerset Co. Dimple Pinch Scotch whisky
Number of displays: 1,000
P-O-P companies: Warwick Products Co., (manufacture), Cleveland; GWB Productions, (design and sales promotion), New York
Distribution: Liquor stores and night clubs
Introduction: May 1993
Duration: Permanent
Construction: High-impact ABS plastic, Duratrans prints
Schieffelin & Somerset is utilizing a light box that is fabricated and shaped to the contours of its Dimple Pinch Scotch whisky bottle.