Countertop Displays/Mats

Client: Clairol Inc.
Producer: Henschel-Steinau Inc.
Category: Thermoformed Plastic: Counter, shelf or table unit
Comments: Twelve different product facings are hung on custom-designed hooks that have half-moon-shaped, hot-stamped ends that will accept only the client's packaging. The injection-molded, color-selection wheel features actual hair samples.

Client: Victorinox
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Fixture
Comments: This display was designed to work in 10 countries that utilize five different languages. The mechanized knife conveys basic product features. Custom signs on the base explain key points for local markets. A special UV inhibitor keeps the red plastic from fading. International voltage problems are solved with a 110/120 switch and a custom motor that handles both currents.

Client: Speidel Division of Textron
Producer: P.O.P. Displays Inc.
Category: Motion, Light or Sound: Counter, shelf or table unit
Comments: The client wanted an updated, lighted merchandising environment with a larger field of view for the product inside. The resulting four-sided design uses a clear plexiglass wrap. One panel is hinged for easy access, but can be secured with a turn-barrel lock. The molded spinner base is not motorized, so customers can examine the products at their own pace.

Product: Simmons and Beautyrest mattresses
Number of signs: 100
P-O-P company: Neon Glassworks, Louisville, Colo.
Distribution: Mattress specialty stores
Introduction: April 1994
Duration: Permanent
The MicroLite countertop neon sign for Simmons and Beautyrest mattresses was designed to attract the attention of passers-by.

Client: Elizabeth Arden Inc.
Product: Nuits Indiennes Dramming Unit
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Parfumeries
Construction: Fabricated acrylic
Introduction: February 1994
The dramming unit dispenses perfume into a vial. Made from custom-color acrylic, the dramming unit has the Indian Nights logo stamped on the front and a graphic panel of the perfume bottle on the side.

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.