Countertop Displays/Mats

Client: Clairol
P-O-P company: Display Masters

Client: Etonic Inc.
P-O-P company: Display Systems Inc.

Client: Ohio Sealants Inc., Mentor, Ohio
P-O-P company: Darkhorse Design, Cleveland
Comments: This 11-inch-wide, 14-inch-high plexiglass display addresses questions from contractors and do-it-yourselfers. The display includes a sell sheet that explains user benefits and a sample of the product cartridge. A color card with sample product shows how the sealant matches the color of vinyl, aluminum, masonry and wood.

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.

Product: Graham Webb International Back to Basics hair care
Number of displays: 5,300 countertop displays; 18,000 miniature merchandisers
P-O-P companies: Ruszel Woodworks, Benicia, Calif.; Laser Engineering Inc., Chaska, Minn.
Distribution: Hair salons
Introduction: August 1994
Duration: Permanent
Construction: Wood, acrylic (countertop displays); wood (miniature merchandisers)

Client: Victorinox
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Fixture
Comments: This display was designed to work in 10 countries that utilize five different languages. The mechanized knife conveys basic product features. Custom signs on the base explain key points for local markets. A special UV inhibitor keeps the red plastic from fading. International voltage problems are solved with a 110/120 switch and a custom motor that handles both currents.

Client: Speidel Division of Textron
Producer: P.O.P. Displays Inc.
Category: Motion, Light or Sound: Counter, shelf or table unit
Comments: The client wanted an updated, lighted merchandising environment with a larger field of view for the product inside. The resulting four-sided design uses a clear plexiglass wrap. One panel is hinged for easy access, but can be secured with a turn-barrel lock. The molded spinner base is not motorized, so customers can examine the products at their own pace.

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastic: Counter, shelf or table unit
Comments: This display's upscale design reinforces the brand's image as a technologically advanced product. The trays are made from injection-molded components that can be replaced to accommodate updated products. A metal turntable base makes the display convenient for use by beauty consultants.

Client: Heublein Inc.
Producer: Stone Container
Category: Paperboard: Prepack counter, shelf or table unit
Comments: This counter unit has a small footprint yet holds 120 servings, a high number for a sampler unit. The design used five-color process printing applied directly to combined board, eliminating costly litho labels.