Countertop Displays/Mats

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.

Product: Graham Webb International Back to Basics hair care
Number of displays: 5,300 countertop displays; 18,000 miniature merchandisers
P-O-P companies: Ruszel Woodworks, Benicia, Calif.; Laser Engineering Inc., Chaska, Minn.
Distribution: Hair salons
Introduction: August 1994
Duration: Permanent
Construction: Wood, acrylic (countertop displays); wood (miniature merchandisers)

Client: Ohio Sealants Inc., Mentor, Ohio
P-O-P company: Darkhorse Design, Cleveland
Comments: This 11-inch-wide, 14-inch-high plexiglass display addresses questions from contractors and do-it-yourselfers. The display includes a sell sheet that explains user benefits and a sample of the product cartridge. A color card with sample product shows how the sealant matches the color of vinyl, aluminum, masonry and wood.

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastic: Counter, shelf or table unit
Comments: This display's upscale design reinforces the brand's image as a technologically advanced product. The trays are made from injection-molded components that can be replaced to accommodate updated products. A metal turntable base makes the display convenient for use by beauty consultants.

Client: Heublein Inc.
Producer: Stone Container
Category: Paperboard: Prepack counter, shelf or table unit
Comments: This counter unit has a small footprint yet holds 120 servings, a high number for a sampler unit. The design used five-color process printing applied directly to combined board, eliminating costly litho labels.

Client: Nike
Producer: Rapid Mounting & Finishing Co.
Primary Design Company: Nike Image Design
Category: Fabricated Plastic: Counter, shelf or table unit
Comments: This countertop display explains a variety of specialized products for the women's market. The display was made of heat-formed, 2 mm black Sintra with silkscreened and litho-printed images that were embossed and mounted.

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Client: Sega of America
Producer: RTC Industries Inc.
Category: Interactive, Video or LCD: Counter, shelf or table unit
Comments: These disposable, colorful 3-D covers fit over the retailers' video cassette players. They were produced in just two weeks to coincide with the release of a new video game. After designing small prototypes, the artwork was created in Adobe Photoshop, sized, sent directly to film, mounted to chipboard, die cut and assembled.

Client: Estee Lauder Origins Natural Resources Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, shelf or table unit
Comments: The natural look of unfinished wood and finger-joint construction make the display stand out in a field dominated by plastic. Combining the foundation and dramming units reduces on-counter space.