Countertop Displays/Mats

Product: E.S. Robbins Corp. Pop-Tite Containers
Number of displays: 5,000
P-O-P company: Creative Packaging Source (design), Phoenix; Custom Packaging (manufacture), Lebanon, Tenn.
Distribution: Convenience stores
Introduction: April 1995
Duration: Semipermanent
Construction: Corrugated
E.S. Robbins' Pop-Tite Tower display features eye-catching graphics that explain how the innovative container nearly doubles its size with relative ease.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Comments: The design requires that the display hold a set of headphones and a portable CD player in a secure, but accessible position for easy trial of the product. The head is vacuum formed in the center of heavy-gauge styrene. The display includes a wire retractor system in an extruded track.

Client: Sega of America
Producer: RTC Industries; Rolling Meadows, Ill.
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Comments: Due to the interactive nature of the display, as well as the young age of Pico's target market, the display had to protect the product and the 13-inch monitor. By rotationally molding three main components and employing Pico's bright colors, an inviting -- as well as durable -- environment was created.

Client: Donna Karan Beauty Co.
Producer: The Royal Promotion Group Inc.; New York
Category: Metal/Wire Counter, Shelf or Table Unit
Comments: To showcase a new skincare line, two sizes of displays were produced for a variety of selling spaces. The units are made from black powder-coated sheet steel. The templates and the header panel on the large unit are attached with magnets. The backs of the units house a tissue holder and water spray bottle.

Client: Olin Corp.
Producer: Data Display Systems; Philadelphia
Category: Interactive, Video or LCD Counter, Shelf or Table Unit
Comments: The display shape identifies the product area and manufacturer. The unusual size attracts curious customers. The display was constructed of standard construction-size PVC pipe. No tooling was involved. A custom-designed circuit board controls all functions: display screen sequencing, calculations, timing and voltage regulation.

Product: Portable cellular phones
Number of displays: 3,000
P-O-P company: Bear Packaging Inc., Canoga Park, Calif.
Distribution: Mass merchants, specialty stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated, vacuum-formed plastic (trays)
ORA Electronic's corrugated display for its cellular-phone accessories provides both floor and counter options. It's designed to enhance impulse sales in both traditional and non-traditional retail outlets.

Product: Permit herbicide
Number of displays: 1,000
P-O-P companies: Big Ideas Inc. (graphic consultant), Petrick Group (design), and Color Associates Inc. (printing), all of St. Louis; United States Display Co. (manufacture), Hawk Point, Mo.; and Hankscraft Motors Inc. (motor and batteries), Reedsburg, Wis.
Distribution: Farm supply stores
Introduction: January 1995
Duration: Promotional
Construction: 50-point chipboard (main body); 100-point cover (curtain); motor and batteries.