Countertop Displays/Mats

Client: Lancome Inc.
Product: Intencils
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Distribution: Department stores
Construction: Injection molded
Introduction: October 1994

Client: Elizabeth Arden
Product: Alpha Ceramide Factice
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Construction: Injection-molded plastic with metallized plating
Introduction: February 1994

Client: Revlon/Ultima II
Product: Ultima II Lash Sexxxy Falsies
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Department stores
Construction: Injection-molded styrene; hot stamping; extrusions; litho die-cut polypropylene
Introduction: March 1994

Client: Cosmair Inc.
Product: Gio de Giorgio Armani
P-O-P company: The Royal Promotion Group, New York
Distribution: Department stores
Construction: Banners; tablecloths; wood tabletop
Introduction: January 1994

Client: Revlon
Product: Charles of the Ritz Color Center
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Construction: Silkscreened and fabricated plexiglass; vacuum formed tester trays; die-cut matte styrene; lithographed tag stock
Introduction: October 1994

Client: Helene Curtis
Product: Quantum hair care products
P-O-P company: Braeside Plastics Corp., Antioch, Ill.
Distribution: Salons and specialty stores
Construction: Acrylic
Introduction: April 1994

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994

Product: Quattro Massager
Number of displays: 500
P-O-P company: Custom Corrugated Containers, Inc. (manufacture), Charlotte, N.C.
Distribution: Department stores; specialty retail stores
Introduction: November 1994
Duration: Permanent
Construction: Laminated, corrugated
A corrugated display lets consumers test drive Vimed's Quattro Massager, an unusually shaped product.