Countertop Displays/Mats

Product: Graphic design resource books
P-O-P companies: California Corrugated Industries Inc. (corrugated boxes), Santa Fe Springs, Calif.; Hollywood Printworks (printing), Los Angeles; Summerland Screen Printing (printing), North Hollywood, Calif.
Distribution: Bookstores, art and photographic supply stores, newsstands
Introduction: February 1995
Duration: Temporary
Construction: 12-point Champion Chromecoat (Single Image countercard); 14-point chipboard (Workbook countercards); litho sheets (all counter cards)

Client: Christian Dior Parfumes
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.

Client: Labatt USA
P-O-P company: The Marketing Continuum Inc., Dallas

Product: 2-pt. Phillips tip and 4-inch standard tip screwdrivers
P-O-P company: Connecticut Container, North Haven, Conn.
Distribution: Hardware stores
Introduction: March 1995
Construction: Corrugated
Stanley Tools offers a screwdriver merchandising display that features two models. It encourages consumers to touch and compare a traditional handle to a contoured, non-slip grip alternative.

Product: Candy sticks
Number of displays: 5,000
P-O-P company: S & Company, Kansas City, Mo.
Distribution: Gift and greeting card stores
Introduction: May 1995
Duration: Temporary
Construction: Corrugated
It took a one-year hiatus and a total package redesign, but Bogdon Candy Co.'s Sweet Sentiments Reception Stick series, has already brought the 50-year-old confectioner many happy returns.

Client: Olin Corp.
Producer: Data Display Systems; Philadelphia
Category: Interactive, Video or LCD Counter, Shelf or Table Unit
Comments: The display shape identifies the product area and manufacturer. The unusual size attracts curious customers. The display was constructed of standard construction-size PVC pipe. No tooling was involved. A custom-designed circuit board controls all functions: display screen sequencing, calculations, timing and voltage regulation.

Product: Portable cellular phones
Number of displays: 3,000
P-O-P company: Bear Packaging Inc., Canoga Park, Calif.
Distribution: Mass merchants, specialty stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated, vacuum-formed plastic (trays)
ORA Electronic's corrugated display for its cellular-phone accessories provides both floor and counter options. It's designed to enhance impulse sales in both traditional and non-traditional retail outlets.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Multiple Materials Counter, Shelf or Table Unit
Comments: The challenge was to demonstrate a new personal communications product in a theft-resistant way. A vacuum-formed, oversized replica of the product serves as a countertop display base. The base has a routed opening for a rear-illuminated transparency. A special bracket and shelf allow access to the product for adjustment, yet it cannot be tampered with by customers.

Client: Nike
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Multiple Materials Sign
Comments: To emphasize the comfort of the shoe, an actual sample of its inner liner is displayed. The four variations in this group of signs allow for individualization. Wire, Sintra, foamboard and plastic tubing are among the variety of materials used.