Countertop Displays/Mats

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994

Product: Quattro Massager
Number of displays: 500
P-O-P company: Custom Corrugated Containers, Inc. (manufacture), Charlotte, N.C.
Distribution: Department stores; specialty retail stores
Introduction: November 1994
Duration: Permanent
Construction: Laminated, corrugated
A corrugated display lets consumers test drive Vimed's Quattro Massager, an unusually shaped product.

Client: Liz Claiborne
Products: Realities and Liz Claiborne purse sprays
P-O-P company: Design Development Resources Inc., New York
Distribution: Department stores
Construction: Vacuum-formed base; litho-mounted headers
Introduction: October 1994

Client: Bobbi Brown Professional Cosmetics
Product: Essentials cosmetics
P-O-P company: Ledan Inc., New York
Distribution: Salons and department stores
Construction: Lacquered wood base; CNC-routed, silkscreened Corian top; acrylic header
Introduction: March 1994

Client: Brown-Forman Beverage Co.
Product: Gentleman Jack Rare Tennessee Whiskey
P-O-P company: Dani Woods Inc., Cleveland
Distribution: On-premise accounts
Construction: Solid mahogany; screenprinted brass plated steel lamp; silkscreen front label; functional clock
Introduction: November 1994

Client: Heublein Inc.
Product: Yukon Jack
P-O-P company: Stone Container, Richmond, Va.
Distribution: Liquor stores
Construction: Corrugated paper with flexographic process print
Introduction: January 1994

Product: Foslip Inc. Nepegen 2Day Packs
Number of displays: 500,000
P-O-P company: Partner Press Inc., San Diego, Calif.
Distribution: Convenience, supermarket, drug, department, health food and liquor stores
Introduction: February 1994
Duration: Temporary
Construction: Die-cut corrugated and five-color printing
A countertop display created for Nepegen 2Day Packs features bright colors and minimal wording to get the message across simply and clearly.