Freeman Cosmetic Bare Foot
Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.