Countertop Displays/Mats

Product: Permit herbicide
Number of displays: 1,000
P-O-P companies: Big Ideas Inc. (graphic consultant), Petrick Group (design), and Color Associates Inc. (printing), all of St. Louis; United States Display Co. (manufacture), Hawk Point, Mo.; and Hankscraft Motors Inc. (motor and batteries), Reedsburg, Wis.
Distribution: Farm supply stores
Introduction: January 1995
Duration: Promotional
Construction: 50-point chipboard (main body); 100-point cover (curtain); motor and batteries.

Client: Nabisco
Product: Oreo Cookies
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Construction: Inflatable vinyl
Introduction: October 1994

Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.

Client: Revlon/Ultima II
Product: Ultima II Lash Sexxxy Falsies
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Department stores
Construction: Injection-molded styrene; hot stamping; extrusions; litho die-cut polypropylene
Introduction: March 1994

Client: Cosmair Inc.
Product: Gio de Giorgio Armani
P-O-P company: The Royal Promotion Group, New York
Distribution: Department stores
Construction: Banners; tablecloths; wood tabletop
Introduction: January 1994

Client: Revlon
Product: Charles of the Ritz Color Center
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Construction: Silkscreened and fabricated plexiglass; vacuum formed tester trays; die-cut matte styrene; lithographed tag stock
Introduction: October 1994