Countertop Displays/Mats

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Product: DMX Series 2000 walking and running shoe
Number of displays: 500
P-O-P company: Performance Display, a division of Performance Printing Corp., Dallas
Distribution: Dillard's department stores
Introduction: May 1997
Duration: Permanent
Construction: Screen printed, heat-bent and flame-polished green-cast acrylic; stained wood; thermoformed polystyrene; rigid vinyl and wood base with stained trim molding; brass hardware

A countertop display for fetish includes a cologne tester and sample packets of the fragrance.
   This clear plastic, cylindrical package showcases the fetish vial with clip and stand.

Client: Coty Inc., New York
P-O-P Company: Trans World Marketing, East Rutherford, N.J.
Division: Temporary, Men's and Women's Colognes, Fragrances, Eau de Toilette

Client: CIBA Vision Corp., Duluth, Ga.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, First Aid and Pharmaceuticals
Comments: The merchandiser was introduced four months prior to a competitive national launch/product introduction. Market research determined that CIBA's system was chosen 29 to 1 over the competitive unit, enabling CIBA Vision Corp. to secure placement of more than 7O percent of the units within 12 weeks of the introduction.