Countertop Displays/Mats

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

Product: DMX Series 2000 walking and running shoe
Number of displays: 500
P-O-P company: Performance Display, a division of Performance Printing Corp., Dallas
Distribution: Dillard's department stores
Introduction: May 1997
Duration: Permanent
Construction: Screen printed, heat-bent and flame-polished green-cast acrylic; stained wood; thermoformed polystyrene; rigid vinyl and wood base with stained trim molding; brass hardware

A countertop display for fetish includes a cologne tester and sample packets of the fragrance.
   This clear plastic, cylindrical package showcases the fetish vial with clip and stand.

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Manufacturer: Leviton Manufacturing Co., Little Neck, N.Y.
Objective: The compact on-shelf lighting control demonstrator provides product identification and demonstrates various dimmers. It makes product selection easier.
Construction: Track is a PVC extrusion; front graphic panels are acrylic
Introduction: August 1997
Display Producer: Thomson-Leeds Company Inc., New York

Manufacturer: CooperTools/Campbell Chain, Raleigh, N.C.
Objective: The display is used to merchandise smaller reels of chain effectively at the point-of-purchase.
Construction: Steel
Introduction: August 1996
Display Producer: Vulcan Industries, Moody, Ala.

Client: Brand International Inc., New York
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette
Comments: The unit was designed to function as both a counter display and a tester with the cologne bottle set in front of it. The minimal graphics were used to entice the customer to ask questions about the product.