Countertop Displays/Mats

Product: In-line skates and ice skates
Number of displays: 1,000
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Sporting goods stores
Introduction: June 1997
Duration: Permanent
Construction: Aluminum, steel, coated wire
A new display designed for Flite skates can accommodate either in-line skates or ice skates in slatwall and countertop applications.

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate incremental sales at checkouts.
Construction: 200-pound E-flute, bleached white, two-color direct printed
Introduced: 1996
Producer: McLean Packaging Corp., Philadelphia

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed, structurally sound dispenser was needed to fit into the retailer's rack system. It needed to stand out among the other displays.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia

Marketer: Schuster Marketing Corp., Milwaukee
Objective: To prominently display a high impulse package in the breath freshener category.
Number of Displays: More than 1,000
Construction: Polypropylene plastic; hologram labeling
Introduced: June 1997
Producer: Blitz Design Corp., Vancouver, British Columbia, Canada

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed dispenser that could hang as a sidekick was needed. The dispenser must hold an adequate amount of product and have an internal divider for added support.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia