Countertop Displays/Mats

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Manufacturer: Leviton Manufacturing Co., Little Neck, N.Y.
Objective: The compact on-shelf lighting control demonstrator provides product identification and demonstrates various dimmers. It makes product selection easier.
Construction: Track is a PVC extrusion; front graphic panels are acrylic
Introduction: August 1997
Display Producer: Thomson-Leeds Company Inc., New York

Manufacturer: CooperTools/Campbell Chain, Raleigh, N.C.
Objective: The display is used to merchandise smaller reels of chain effectively at the point-of-purchase.
Construction: Steel
Introduction: August 1996
Display Producer: Vulcan Industries, Moody, Ala.

Client: Brand International Inc., New York
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette
Comments: The unit was designed to function as both a counter display and a tester with the cologne bottle set in front of it. The minimal graphics were used to entice the customer to ask questions about the product.

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

Manufacturer: Stanley Tools, Product Group of The Stanley Works, New Britain, Conn.
Objective: The display is designed to increase exposure of top-selling utility knives in an attractive countertop merchandiser.
Number Produced: 2,000
Construction: 200-pound E-Flute, bleached one-side with digital label
Introduction: April 1997
Display Producer: Connecticut Container Corp., North Haven, Conn.

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Client: Sony of America, Montvale, N.J.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Fine Items and Cameras
Comments: This display needed to highlight the features of the product and allow the customer to demo the product. Sales representatives report that sales have been excellent.

Client: Go Video Inc., Scottsdale, Ariz.
P-O-P Company: Conocraft-Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated