Countertop Displays/Mats

Client: Estee Lauder Inc., New York
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette

Product: Suncare products
Number of displays: 1,000 (floor display)
Distribution: Sporting goods stores, high-end specialty shops
Introduction: March 1997 (floor display), June 1997 (countertop)
Duration: Permanent (floor display); temporary (countertop)
Construction: Chipboard (backer wall), wood (shelves), steel (cart), paperboard (countertop)
Countertop displays for Aloe Up's foil packs tie into the graphics on the floorstand.

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays Inc., Woodside, N.Y.
Division: Permanent, Testers
Comments: Modular displays for both the full-line makeup and full-line treatment programs were space engineered to achieve maximum product exposure. This provided a cohesive international image for Lancome.

Client: Virtual Listening Systems Inc., Gainesville, Fla.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Comments: The display's objectives were to improve the awareness and retail success of the Auri Personal Home Theater System in the home theater marketplace. After the displays were finished and installed, Magnolia HI-FI and Harvy Electronics doubled sales over a three-month period.