Countertop Displays/Mats

Marketer: Maui Jim, Lahaina, Maui, Hawaii
Objective: To create a diverse retail program for Maui Jim sunglasses that would stand out from the competition, as well as reinforce the Hawaiian feel of the product and reflect the youthful image of the product line.
Number of Displays: 7,495
Construction/Materials: Powder-coated metal that is hand painted so no two pieces are alike, acrylic
Introduction: November 1997
Producer: Visual Marketing Inc., Chicago

Product: Salon shears
Number of displays: 500
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Beauty supply outlets
Introduction: March 1997
Duration: Permanent
Construction: Acrylic case, metal turntable, paper graphics
Available in two versions for domestic and international accounts, the Fromm International shear center makes consumer self-selection easier.

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Marketer: The Monet Group, New York
Objective: This unit satisfies Marvella's need for organizing and displaying earrings, necklaces and bracelets on one unit. The soft texture of the strandage arms are perfectly integrated with this sleek columnar design. Eye-catching and interchangeable graphic panels complete this cosmopolitan look.
Number of Displays: 400
Construction/Materials: White powder-coated steel, injection-molded GPS, white birch caps
Introduction: November 1996
Producer: P.O.P. Displays International, Woodside, N.Y.

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal