Countertop Displays/Mats

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Marketer: Spy Optic, San Marcos, Calif.
Objective: To help Spy Optic create a unique and strong brand image in a glutted marketplace. To create curiosity and draw consumers to the display even if they had not intended to purchase sunglasses. The displays went into high-end optical boutiques, surf shops, motorsports and racing watercraft stores.
Number of Displays: 1,200
Construction/Materials: Powder-coated fabricated metal and vacuum-formed plastic
Introduction: February 1997
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

Marketer: Maui Jim, Lahaina, Maui, Hawaii
Objective: To create a diverse retail program for Maui Jim sunglasses that would stand out from the competition, as well as reinforce the Hawaiian feel of the product and reflect the youthful image of the product line.
Number of Displays: 7,495
Construction/Materials: Powder-coated metal that is hand painted so no two pieces are alike, acrylic
Introduction: November 1997
Producer: Visual Marketing Inc., Chicago

Product: Salon shears
Number of displays: 500
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Beauty supply outlets
Introduction: March 1997
Duration: Permanent
Construction: Acrylic case, metal turntable, paper graphics
Available in two versions for domestic and international accounts, the Fromm International shear center makes consumer self-selection easier.

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.