Countertop Displays/Mats

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

Manufacturer: Stanley Tools, Product Group of The Stanley Works, New Britain, Conn.
Objective: The display is designed to increase exposure of top-selling utility knives in an attractive countertop merchandiser.
Number Produced: 2,000
Construction: 200-pound E-Flute, bleached one-side with digital label
Introduction: April 1997
Display Producer: Connecticut Container Corp., North Haven, Conn.

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Client: Sony of America, Montvale, N.J.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Fine Items and Cameras
Comments: This display needed to highlight the features of the product and allow the customer to demo the product. Sales representatives report that sales have been excellent.

Client: Go Video Inc., Scottsdale, Ariz.
P-O-P Company: Conocraft-Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated

Client: Coty Inc., New York
P-O-P Company: Trans World Marketing, East Rutherford, N.J.
Division: Temporary, Men's and Women's Colognes, Fragrances, Eau de Toilette

Client: CIBA Vision Corp., Duluth, Ga.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, First Aid and Pharmaceuticals
Comments: The merchandiser was introduced four months prior to a competitive national launch/product introduction. Market research determined that CIBA's system was chosen 29 to 1 over the competitive unit, enabling CIBA Vision Corp. to secure placement of more than 7O percent of the units within 12 weeks of the introduction.