Countertop Displays/Mats

Product: ToolZall multipurpose tool line
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Hardware stores and industrial distributors
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
CooperTools has expanded its countertop program to include three displays for its ToolZall line. The company also offers the products as part of its on-going quarter-pallet program.

Cosmetic Company: Estee Lauder Inc., New York
Product: Lauder Pleasures For Men
Objective: Estee Lauder wanted to create an on-counter unit to present the full line of its new fragrance in a self-serve concept. By creating a streamline tower effect with three enclosed shelves housing up to 16 pieces of product, the retail selling space is maximized. The unit emphasizes the "open-sell" concept by being open on two sides.
Distribution: Department and specialty stores
Introduction: June 1997

Client: Iman Cosmetics/Johnson Products, New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Permanent, Testers
Size of Run: 750
Objective: To promote the 1998 Spring Cosmetics line by allowing consumers to view and test all products. The tester holds several shades of lipstick, lip liners, eye pencils and eye shadows and is highlighted by the four-color graphic visual.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.