Countertop Displays/Mats

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997

Client: Image Network, San Jose, Calif.
P-O-P Company: Rapid Displays, Union City, Calif.
Division: Permanent, Computer Hardware
Size of Run: 2,500
Objective: To introduce Strobe, a color scanner, and provide information using a flip chart.

Client: American Honda Motor Co., Acura Division, Torrance, Calif.
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Size of Run: 470 sets
Objective: The Color & Fabric books are intended to professionally present all exterior and interior combinations offered for each of the six Acura automobile models. These individual books are portable, enabling the salesperson to present these combinations in a sales office, on the showroom floor and/or outside on the sales lot.

Cosmetic Company: Dana Perfumes, a division of Renaissance Cosmetics Inc., New York
Product: Shades by NaVy
Objective: To launch a new fragrance by NaVy that appeals to 14- to 24-year-old women with a brand image and fragrance that is cool, confident, casual and stylish.
Distribution: Sears, mass merchants (Wal-Mart, Kmart, Target) and drugstores
Introduction: February 1998 (trial-size displays); March 1998 (launch displays with basic stock)
P-O-P Company: Myden Industries, New York

Cosmetic Company: Lise Watier Cosmetiques Inc., Montreal
Products: Lise Watier cosmetics
Objective: To create a makeup display that would attract the younger consumer, enhance the buying experience with organized and colorful product selections, provide flexibility for new product launches and updates, and provide adaptability for different store environments.
Distribution: Mass merchants and department stores
Introduction: September 1997
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Cosmetic Company: Parfums Givenchy, New York
Product: Givenchy Organza
Objective: The client wanted an attractive contemporary tester to introduce its new fragrance to the United States and to encourage consumer interaction and trial. It features a bold gold crackle finish metal process that replicates the look of the package cap. The shape of the display with its subtle curves and sharp geometric lines was inspired by modern architecture.
Distribution: Department and specialty stores
Introduction: Spring 1997

Client: Bristol Myers Squibb - Products Division, New York
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Objective: To gain distribution at mass merchants. The unit was designed to display a product in a high-theft category.