Countertop Displays/Mats

Cosmetic Company: Estee Lauder Inc., New York
Product: Lauder Pleasures For Men
Objective: Estee Lauder wanted to create an on-counter unit to present the full line of its new fragrance in a self-serve concept. By creating a streamline tower effect with three enclosed shelves housing up to 16 pieces of product, the retail selling space is maximized. The unit emphasizes the "open-sell" concept by being open on two sides.
Distribution: Department and specialty stores
Introduction: June 1997

Client: Iman Cosmetics/Johnson Products, New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Permanent, Testers
Size of Run: 750
Objective: To promote the 1998 Spring Cosmetics line by allowing consumers to view and test all products. The tester holds several shades of lipstick, lip liners, eye pencils and eye shadows and is highlighted by the four-color graphic visual.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.

Cosmetic Company: Estee Lauder Inc., New York
Products: Estee Lauder "Summer" Color Story
Objective: The unit angles straight into a visually impactful riser, which highlights several of the "testable" colors. With the approach of encasing sand, the unit gives a look and feel of summer and adds to the playfulness of the unit.
Distribution: Department and specialty stores
Introduction: April 1997
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Client: Hewlett-Packard, Greeley, Colo.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Computer Hardware
Size of Run: 3,000
Objective: To provide a total merchandising and branding solution to position Hewlett-Packard as the premiere product in the home imaging category.