Countertop Displays/Mats

Product: "Gran Caffe" dessert
Client: Ferrero
Producer: Creativity, Italy
Material: Microcorrugated cardboard and polystyrene

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996