Countertop Displays/Mats

Product: "Gran Caffe" dessert
Client: Ferrero
Producer: Creativity, Italy
Material: Microcorrugated cardboard and polystyrene

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Client: OTM Design, London
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The display can accommodate a wide variety of products from the Ronson range and can be customized to each retailer's needs. The interchangeable graphic panels and the branding on the rear of the display allows the unit and its products to be recognized from all angles. The display area can be increased by extending the side wings. One hundred percent placement was achieved at retail for this first unit produced within a new range of displays for Ronson.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: To create an item that would support a promotional campaign that focuses on bars and nightclubs. It was to be consistent with the graphic icon of the brand logo and reflective of the theme of "An American Original." One hundred percent of the units have been placed at retail with more on reorder.