Countertop Displays/Mats

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.

Cosmetic Company: Estee Lauder Inc., New York
Products: Estee Lauder "Summer" Color Story
Objective: The unit angles straight into a visually impactful riser, which highlights several of the "testable" colors. With the approach of encasing sand, the unit gives a look and feel of summer and adds to the playfulness of the unit.
Distribution: Department and specialty stores
Introduction: April 1997
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Client: Hewlett-Packard, Greeley, Colo.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Computer Hardware
Size of Run: 3,000
Objective: To provide a total merchandising and branding solution to position Hewlett-Packard as the premiere product in the home imaging category.

Cosmetic Company: Prescriptives, New York
Product: Exact Matchstick Foundation
Objective: The client wanted the product to be easily accessible to the customer while retaining the product's airtight seal. The unit needed to display the shade selection from light to dark while occupying a minimal amount of counter space.
Distribution: Department stores
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, vacuum-formed metallic styrene

Cosmetic Company: Chanel Inc., New York
Product: Source Extreme Dual Benefit Complex Anti-Dryness/Anti-Wrinkle
Objective: To provide the first treatment to help correct dryness at its source while noticeably reducing the appearance of existing lines and wrinkles.
Distribution: Department stores, Chanel Boutiques, DFS
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, injection-molded NAS, UV silkscreening

Client: OTM Design, London
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The display can accommodate a wide variety of products from the Ronson range and can be customized to each retailer's needs. The interchangeable graphic panels and the branding on the rear of the display allows the unit and its products to be recognized from all angles. The display area can be increased by extending the side wings. One hundred percent placement was achieved at retail for this first unit produced within a new range of displays for Ronson.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: To create an item that would support a promotional campaign that focuses on bars and nightclubs. It was to be consistent with the graphic icon of the brand logo and reflective of the theme of "An American Original." One hundred percent of the units have been placed at retail with more on reorder.