Countertop Displays/Mats

Product: Digital phones
Number of displays: 200
P-O-P company: FPI Display Network Inc., West Chicago, Ill.
Distribution: Electronics stores, department stores, specialty shops
Introduction: October 1997
Duration: Permanent
Construction: MDF wood (base and stand), blue acrylic (sign holders)
AT&T Digital Communications has produced a display that functions as a floorstand, countertop display or wall unit. The piece was created by the Chicago branch, but is finding fans in other regions as well.

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Location: McDonald's restaurants in Northeast New England
Display Description: Moseley Bakery display case with custom shelf identification tags
Objective: To introduce a new bagel program in McDonald's.
Introduction: February 1997
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: Holiday Station Stores in Minneapolis
Display Description: Holi-Deli hot dog merchandiser
Objective: To encourage consumer trial of the product.
Introduction: January 1998
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.