Countertop Displays/Mats

Client: Birkenstock, Novato, Calif.
Name of Display: Birkikids Display Shelf
Distribution: Specialty stores and independent shoe stores
Objective: To group together a collection of Birkenstock kids shoes.
Introduction: February 1998
Expected Length of Use: 1-2 years
Construction/Materials: Yellow-stained Apple Ply
P-O-P Company: Media Vision, Encinitas, Calif.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Marketing Objective: The display was designed to draw attention to the new package graphics and gain placement on store counters.

Client: Imperial Tobacco Limited, Montreal
Producer: Display Systems Inc., Maspeth, N.Y.
Marketing Objective: A distinctive cigarette merchandising program was needed to launch and gain retailer/consumer acceptance for a new "all natural" cigarette in the competitive U.S. market. Elements of the program had to set the brand apart from all other brands.

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Client: Eastpak Inc., Ward Hill, Mass.
Name of Display: Timberland Boat Shoe Display
Distribution: Specialty stores
Objective: To introduce Timberland's new line of Annapolis boat shoes to consumers and to communicate the authentic nature of the product through the use of a dominant nautical theme.
Introduction: Spring 1998
Expected Length of Use: 1 year
Construction/Materials: MDF painted base with stainless steel caps and a screen-printed logo; heat-bent acrylic graphic holder with a litho insert

Client: Justin Boot Co., Fort Worth, Texas
Name of Display: Workboot Display Program
Objective: To help introduce the new line of workboots. The unit emphasizes the unique cushioning of the company's workboots and its logo.
Introduction: May 1997
Construction/Materials: Galvanized steel, screened logo, and a cutaway sample of an actual seven-layer sole.
P-O-P Company: DCI Marketing, Milwaukee

Product: Digital phones
Number of displays: 200
P-O-P company: FPI Display Network Inc., West Chicago, Ill.
Distribution: Electronics stores, department stores, specialty shops
Introduction: October 1997
Duration: Permanent
Construction: MDF wood (base and stand), blue acrylic (sign holders)
AT&T Digital Communications has produced a display that functions as a floorstand, countertop display or wall unit. The piece was created by the Chicago branch, but is finding fans in other regions as well.