Countertop Displays/Mats

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Client: Eastpak Inc., Ward Hill, Mass.
Name of Display: Timberland Boat Shoe Display
Distribution: Specialty stores
Objective: To introduce Timberland's new line of Annapolis boat shoes to consumers and to communicate the authentic nature of the product through the use of a dominant nautical theme.
Introduction: Spring 1998
Expected Length of Use: 1 year
Construction/Materials: MDF painted base with stainless steel caps and a screen-printed logo; heat-bent acrylic graphic holder with a litho insert

Client: Justin Boot Co., Fort Worth, Texas
Name of Display: Workboot Display Program
Objective: To help introduce the new line of workboots. The unit emphasizes the unique cushioning of the company's workboots and its logo.
Introduction: May 1997
Construction/Materials: Galvanized steel, screened logo, and a cutaway sample of an actual seven-layer sole.
P-O-P Company: DCI Marketing, Milwaukee

Client: Estee Lauder, New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The client wanted its "winter" colors to be enhanced with a well-organized, consumer-friendly unit. The display also had to be designed to use a minimal amount of counter space.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.
Marketing Objective: The countertop display was designed to introduce the new Salem Slide-Box packaging and graphics with both buy-one, get-one-free and cents-off pack promotions.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.

Client: Birkenstock, Novato, Calif.
Name of Display: Birkikids Display Shelf
Distribution: Specialty stores and independent shoe stores
Objective: To group together a collection of Birkenstock kids shoes.
Introduction: February 1998
Expected Length of Use: 1-2 years
Construction/Materials: Yellow-stained Apple Ply
P-O-P Company: Media Vision, Encinitas, Calif.