Countertop Displays/Mats

Client: Sporting Crazes Inc., Vancouver, Wash
Products Promoted: Basketball hats
Construction/Materials: Corrugate and litho-mount to 48-point board
P-O-P Company: Graphic Phases, Palatine, Ill.

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories
Objective: To create secondary locations for impulse purchases.
Construction/Materials: Injection-molded plastic and wire
P-O-P Company: Midway Displays Inc., Bedford Park, Ill.

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Client: Leupold, Beaverton, Ore.
Products Promoted: Rifle scopes and binoculars
Objective: To protect and properly support the products while enhancing their appearance.
Construction/Materials: 1/8-inch black Sintra with three-color screen printing
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Giro Sport Design, Santa Cruz, Calif.
Product Promoted: Giro Exodus RL bicycle helmet
Objective: To create a display that will showcase the helmet and accentuate its ventilation. The contemporary design furthers the Giro image in the marketplace.
Construction/Materials: Base, floor, top and bottom head form are vacuum formed; logos are white translucent polystyrene illuminated by 10-watt light bulbs; bottom of base is 1/8-inch black masonite with 9-inch diameter black turntable attached
P-O-P Company: Mirro Products Co., High Point, N.C.

Client: Bucci, Ben Lomond, Calif.
Products Promoted: Sunglasses
Objective: To be flexible enough to fit in a variety of retail environments and to promote a stronger identity for Bucci.
Construction/Materials: Clear acrylic
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Estee Lauder, New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The client wanted its "winter" colors to be enhanced with a well-organized, consumer-friendly unit. The display also had to be designed to use a minimal amount of counter space.