Countertop Displays/Mats

Client: Leupold, Beaverton, Ore.
Products Promoted: Rifle scopes and binoculars
Objective: To protect and properly support the products while enhancing their appearance.
Construction/Materials: 1/8-inch black Sintra with three-color screen printing
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Giro Sport Design, Santa Cruz, Calif.
Product Promoted: Giro Exodus RL bicycle helmet
Objective: To create a display that will showcase the helmet and accentuate its ventilation. The contemporary design furthers the Giro image in the marketplace.
Construction/Materials: Base, floor, top and bottom head form are vacuum formed; logos are white translucent polystyrene illuminated by 10-watt light bulbs; bottom of base is 1/8-inch black masonite with 9-inch diameter black turntable attached
P-O-P Company: Mirro Products Co., High Point, N.C.

Client: Bucci, Ben Lomond, Calif.
Products Promoted: Sunglasses
Objective: To be flexible enough to fit in a variety of retail environments and to promote a stronger identity for Bucci.
Construction/Materials: Clear acrylic
P-O-P Company: Liberty Display Group, Blaine, Minn.

Product: Natural American Spirit cigarettes
Number of displays: 10,000
P-O-P company: Padgett Manufacturing Co. (manufacture and label screen printing), Bridgewater, Va.
Distribution: Convenience and tobacco stores
Introduction: February 1998
Duration: Permanent
Construction: Wood, screen-printed label
This "reversible" countertop display allows customers to serve themselves or -- in states that regulate cigarette dispensing -- may be turned to limit access to retailers only.

Client: Sporting Crazes Inc., Vancouver, Wash
Products Promoted: Basketball hats
Construction/Materials: Corrugate and litho-mount to 48-point board
P-O-P Company: Graphic Phases, Palatine, Ill.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.

Client: Birkenstock, Novato, Calif.
Name of Display: Birkikids Display Shelf
Distribution: Specialty stores and independent shoe stores
Objective: To group together a collection of Birkenstock kids shoes.
Introduction: February 1998
Expected Length of Use: 1-2 years
Construction/Materials: Yellow-stained Apple Ply
P-O-P Company: Media Vision, Encinitas, Calif.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Marketing Objective: The display was designed to draw attention to the new package graphics and gain placement on store counters.