Countertop Displays/Mats

Product: Hockey wheels
Number of displays: 300
Distribution: Hockey equipment retailers
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated metal (frame and support); heavy cardstock (insert card)
This countertop unit provides customers with a catalog of information about Elasco's new Red Star line of hockey wheels.

Product: Milky Gel Roller roller-ball pens
Number of displays: 9,000
P-O-P company: Cytydel Plastics Inc., Carson, Calif.
Distribution: School bookstores, specialty shops, card stores
Introduction: April 1998
Duration: Semipermanent
Construction: Acrylic plastic (base), cardstock (header)
Pentel of America's new Milky Gel Roller, which writes in pastel ink on dark paper, is being targeted to specialty stores on two compact counter displays.

Products: Kool, Misty, Carlton and GPC cigarettes
Number of displays: 8,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Convenience stores, liquor stores and drugstores
Introduction: December 1997
Duration: Permanent
Construction: Injection molding, plastic extrusions, clear Lexan, high-impact styrene, negator springs, metal stampings, four-color litho

Client: Leupold, Beaverton, Ore.
Products Promoted: Rifle scopes and binoculars
Objective: To protect and properly support the products while enhancing their appearance.
Construction/Materials: 1/8-inch black Sintra with three-color screen printing
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Giro Sport Design, Santa Cruz, Calif.
Product Promoted: Giro Exodus RL bicycle helmet
Objective: To create a display that will showcase the helmet and accentuate its ventilation. The contemporary design furthers the Giro image in the marketplace.
Construction/Materials: Base, floor, top and bottom head form are vacuum formed; logos are white translucent polystyrene illuminated by 10-watt light bulbs; bottom of base is 1/8-inch black masonite with 9-inch diameter black turntable attached
P-O-P Company: Mirro Products Co., High Point, N.C.

Client: Bucci, Ben Lomond, Calif.
Products Promoted: Sunglasses
Objective: To be flexible enough to fit in a variety of retail environments and to promote a stronger identity for Bucci.
Construction/Materials: Clear acrylic
P-O-P Company: Liberty Display Group, Blaine, Minn.