Countertop Displays/Mats

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo merchandise
Objective: To use the highly recognizable Mario as an icon to identify the area where Nintendo products are displayed and sold.
Construction/Materials: Rotationally molded polyethylene with acrylic paint finish
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Products: Lip and nail colors
Number of displays: 6,000 of each model
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants and drugstores
Introduction: February 1998
Duration: Semipermanent
Construction: Vacuum-formed styrene, chipboard, litho-mounting and PETG
Countertop displays for Jane cosmetics use the merchandise as a graphic element and feature integrated graphics that help ensure that the displays remain intact at retail.

Product: Flirt by Prescriptives
Number of displays: 1,000
P-O-P company: IDMD Manufacturing, Scarborough, Ontario, Canada
Distribution: High-end department stores
Introduction: April 1998
Duration: Permanent
Construction: Injection-molded acrylic bottle, electroplated aluminum cap, screen-printed lettering
A bottle of Flirt by Prescriptives (at left, on stand) is shown next to a first-of-its-kind P-O-P marketing tool from Estee Lauder: an exact, 2-foot-high acrylic replica of the Flirt fragrance bottle.

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Roller-ball pens
Objective: To tap into the popular gel ink market by introducing a new product featuring pastel gel ink that writes on dark paper.
Introduction: April 1998
Construction/Materials: Corrugated with butyrate cups
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: Interactive doll
Objective: To design an interactive, informational display for high-traffic endcaps in toy departments, and to allow customers to test the product through a series of interactive buttons and audio enhancement.
Introduction: September 1997
Construction/Materials: Injection-molded plastic, styrene graphic wings
P-O-P Company: Schutz International Inc., Morton Grove, Ill.