Countertop Displays/Mats

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York

Product: Inline skates
P-O-P companies: Concept Designs (engineering, production), Mountain View, Calif.; Werkhaus Design (design), Seattle
Distribution: Sporting goods stores
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated steel with a cast acrylic logo medallion
The new P-O-P from K2 Inline Skates promotes customer trial and can be used on slatwall, gridwall or as a freestanding unit.

Client: Pilot Pen Corp., Trumbull, Conn.
Products Promoted: P-500 and P-700 Gel Ink Rolling Ball Pens
Objective: The metallic, futuristic design is intended to stop traffic and encourage consumer trial.
Introduction: July 1998
Construction/Materials: Silver metal and plastic cups
P-O-P Company: Design Productions, Waldwick, N.J.

Client: Adams Manufacturing Corp., Portersville, Pa.
Products Promoted: Animal magnets
Objective: To give the product personality and increase the appeal to children.
Introduction: January 1998
Construction/Materials: E-flute corrugated with four-color process direct print
P-O-P Company: Weber Display & Packaging, Philadelphia

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo merchandise
Objective: To use the highly recognizable Mario as an icon to identify the area where Nintendo products are displayed and sold.
Construction/Materials: Rotationally molded polyethylene with acrylic paint finish
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Products: Lip and nail colors
Number of displays: 6,000 of each model
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants and drugstores
Introduction: February 1998
Duration: Semipermanent
Construction: Vacuum-formed styrene, chipboard, litho-mounting and PETG
Countertop displays for Jane cosmetics use the merchandise as a graphic element and feature integrated graphics that help ensure that the displays remain intact at retail.