Countertop Displays/Mats

Product: Inline skates
P-O-P companies: Concept Designs (engineering, production), Mountain View, Calif.; Werkhaus Design (design), Seattle
Distribution: Sporting goods stores
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated steel with a cast acrylic logo medallion
The new P-O-P from K2 Inline Skates promotes customer trial and can be used on slatwall, gridwall or as a freestanding unit.

Client: Pilot Pen Corp., Trumbull, Conn.
Products Promoted: P-500 and P-700 Gel Ink Rolling Ball Pens
Objective: The metallic, futuristic design is intended to stop traffic and encourage consumer trial.
Introduction: July 1998
Construction/Materials: Silver metal and plastic cups
P-O-P Company: Design Productions, Waldwick, N.J.

Client: Adams Manufacturing Corp., Portersville, Pa.
Products Promoted: Animal magnets
Objective: To give the product personality and increase the appeal to children.
Introduction: January 1998
Construction/Materials: E-flute corrugated with four-color process direct print
P-O-P Company: Weber Display & Packaging, Philadelphia

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo merchandise
Objective: To use the highly recognizable Mario as an icon to identify the area where Nintendo products are displayed and sold.
Construction/Materials: Rotationally molded polyethylene with acrylic paint finish
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Products: Lip and nail colors
Number of displays: 6,000 of each model
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants and drugstores
Introduction: February 1998
Duration: Semipermanent
Construction: Vacuum-formed styrene, chipboard, litho-mounting and PETG
Countertop displays for Jane cosmetics use the merchandise as a graphic element and feature integrated graphics that help ensure that the displays remain intact at retail.

Product: Flirt by Prescriptives
Number of displays: 1,000
P-O-P company: IDMD Manufacturing, Scarborough, Ontario, Canada
Distribution: High-end department stores
Introduction: April 1998
Duration: Permanent
Construction: Injection-molded acrylic bottle, electroplated aluminum cap, screen-printed lettering
A bottle of Flirt by Prescriptives (at left, on stand) is shown next to a first-of-its-kind P-O-P marketing tool from Estee Lauder: an exact, 2-foot-high acrylic replica of the Flirt fragrance bottle.