Countertop Displays/Mats

Concept Designs Inc.
Rollerblade Inc.

Rapid Displays
Nike

Trans World Marketing
Miller Brewing Co.
Comments: The purpose of this item is to gain brand exposure in non-traditional areas of a bar or restaurant such as the billiard table or the dartboard. Because this merchandising item has utilitarian value, field acceptance has been very positive.

Product: Inline skates
P-O-P companies: Concept Designs (engineering, production), Mountain View, Calif.; Werkhaus Design (design), Seattle
Distribution: Sporting goods stores
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated steel with a cast acrylic logo medallion
The new P-O-P from K2 Inline Skates promotes customer trial and can be used on slatwall, gridwall or as a freestanding unit.

Client: Pilot Pen Corp., Trumbull, Conn.
Products Promoted: P-500 and P-700 Gel Ink Rolling Ball Pens
Objective: The metallic, futuristic design is intended to stop traffic and encourage consumer trial.
Introduction: July 1998
Construction/Materials: Silver metal and plastic cups
P-O-P Company: Design Productions, Waldwick, N.J.

Client: Logitech, Fremont, Calif.
Product Promoted: Trackman Marble FX
Objective: Designed to increase consumer awareness of choices available in the Trackball market.
Introduction: April 1998
Construction/Materials: Litho-mounted black Sintra, litho black chip, clear acrylic and black viking clips
P-O-P Company: Rapid Displays, Union City, Calif.

Product: Soft Shine Lipstick
Number of displays: 5,000
P-O-P company: Unique Display Mfg., Woodside, N.Y.
Distribution: Mass merchants
Introduction: June 1998
Duration: Temporary
Construction: Vacuum-formed styrene
AM Cosmetics' Lord & Berry Soft Shine Lipstick display features an interchangeable product tray.

Client: The Topps Co., New York
Product Promoted: Talking lenticular baseball card
Objective: To promote a collector's edition version for trade show and baseball card expos by creating a product that is both a card and a miniature display.
Introduction: May 1998
Construction/Materials: Eastman Kodak's lenticular technology and a sound module.
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Pentel's AX17-144 EZ#2 Automatic Pencils
Introduction: October 1998
Construction/Materials: Acrylic
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.