Countertop Displays/Mats

P.O.P. Displays International
Cosmair Inc.

Smart Creations
Kenmark Optical

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.

Design Display Group Inc.
Reiser and Reiser Advertising/Marketing
Comments: Using a leather-look material, this vacuum-formed display had the realistic appearance of an automobile console. This helped establish the idea that this product was designed specifically for use in cars.

Client: The Topps Co., New York
Product Promoted: Talking lenticular baseball card
Objective: To promote a collector's edition version for trade show and baseball card expos by creating a product that is both a card and a miniature display.
Introduction: May 1998
Construction/Materials: Eastman Kodak's lenticular technology and a sound module.
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Pentel's AX17-144 EZ#2 Automatic Pencils
Introduction: October 1998
Construction/Materials: Acrylic
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York