Countertop Displays/Mats

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: "Tomorrow Never Dies" video
Objective: To create awareness of the movie on videocassette.
Construction/Materials: Mouse/counter pad -- .030-point lenticular mounted to 1/8-inch Kushon rubber, then die cut. Wobbler card --.030-point lenticular, die cut.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Pharmacia & Upjohn Inc., Bridgewater, N.J.
Product Promoted: Rogaine
Objective: To reinforce the ongoing Rogaine "Money Back Guarantee" product launch. By placing smaller units that fit on store counters, the product could be placed in areas more readily accessible to the shopper. An educational brochure was provided to help the consumer learn more about the product and how to use it.
Introduction: December 1998
Number of Displays: 10,000
Construction/Materials: Corrugated, three-color preprinted tray and header

Client: Foodmaker Inc., San Diego
Products Promoted: Jack's Kid's Meal premiums
Objective: To use the Casper character to attract attention for Jack In The Box's kid's meals.
Number of Displays: 2,000
Construction/Materials: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
P-O-P Companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: MCS Industries Inc., Easton, Pa.
Product Promoted: Star Wars prints and frames
Number of Displays: 1,400
Introduction: May 1999
Construction: 200-pound B-flute, Kemi-art
Producer: Weber Display & Packaging, Philadelphia

Client: Glycolique, Dallas
Product Promoted: Glycolique skincare line
Objective: To introduce the new cosmetic line.
Introduction: July 1998
Construction/Materials: Galvanized metal, acrylic
P-O-P Company: Artistic Plastics & Fixtures Inc., Mansfield, Texas