Countertop Displays/Mats

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Putumayo World Music, New York
Products Promoted: Celtic Tides video and CD
Objective: To introduce a new line of Irish music with a video program. The display was designed to hold four VHS tapes and 12 CDs within a small footprint to gain counter space in record stores and specialty retailers.
Number of Displays: 1,000
Construction/Materials: One color plus varnish flexo print on bleach white corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: International Learning Systems of America, St. Petersburg, Fla.
Products Promoted: Learning books
Objective: The Sing, Spell, Read & Write Literacy Center is used in first grade classrooms to display the beginning reading program's 17 storybooks.
Introduction: August 1998
Construction/Materials: Flexo-printed with UV-coated corrugated tray; distortion-printed, vacuum-formed styrene header insert; four-color process with film lamination mounted to a corrugated riser; four-color process screen with UV inks printed on foamcore lug-ons.

Product: Ambi Toys line
Number of displays: 200
P-O-P companies: Concept Designs (design), Mountain View, Calif.; Advanced Manufacturing and Development Inc. (manufacture and screen printing of base), Willets, Calif.; Brixen and Sons (four-color printing of backer), Tustin, Calif.
Distribution: Specialty toy stores
Introduction: March 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff

Client: Estee Lauder, New York
Products Promoted: 24-Karat Holiday Color Story
Objective: The client wanted to create a new color story to coordinate the most beautiful and wearable colors for the holiday season in a consumer-friendly unit.
Introduction: August 1998
Construction/Materials: Injection molding, hot stamping, gold mylar
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Estee Lauder, New York
Products Promoted: Prescriptives Color cosmetics
Objective: To create a versatile, high-tech, prestigious counter unit with the quality and image of Prescriptives. The unit also had to be flexible for updating product.
Introduction: June 1998 Construction/Materials: Acrylic, styrene, ABS, aluminum
P-O-P Company: P.O.P. Displays International Inc., Woodside, N.Y.