Countertop Displays/Mats

Client: Glycolique, Dallas
Product Promoted: Glycolique skincare line
Objective: To introduce the new cosmetic line.
Introduction: July 1998
Construction/Materials: Galvanized metal, acrylic
P-O-P Company: Artistic Plastics & Fixtures Inc., Mansfield, Texas

Product: Ambi Toys line
Number of displays: 200
P-O-P companies: Concept Designs (design), Mountain View, Calif.; Advanced Manufacturing and Development Inc. (manufacture and screen printing of base), Willets, Calif.; Brixen and Sons (four-color printing of backer), Tustin, Calif.
Distribution: Specialty toy stores
Introduction: March 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff

Client: Estee Lauder, New York
Products Promoted: 24-Karat Holiday Color Story
Objective: The client wanted to create a new color story to coordinate the most beautiful and wearable colors for the holiday season in a consumer-friendly unit.
Introduction: August 1998
Construction/Materials: Injection molding, hot stamping, gold mylar
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel cigarettes
Objective: The display supported the introduction of new Camel graphics in convenience stores and other outlets. It was easy to set up and its small footprint helped gain high levels of retail placement on counters.
Introduction: September 1998
Construction/Materials: Die-cut, litho-laminated E-flute corrugated; die-cut SBS 3-D lug-ons with foam tape
P-O-P Company: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.

Client: U.S. Tobacco, Greenwich, Conn.
Products Promoted: Skoal smokeless tobacco
Objective: The client wanted a graphically exciting counter unit that could be used on top of a permanent store merchandiser or as an independent unit. The individual containers needed to automatically feed into position each time one was removed.
Introduction: January 1999
Construction/Materials: Styrene, vacuum-formed channel insert with four-color process litho on E-flute corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: General Cigar Corp., Bloomfield, Conn.
Products Promoted: Full line of cigars
Objective: The client wanted a low-cost, prepacked shipper unit that would be easy to set up at retail. With this unit, all the retailer needed to do was cut the outside tape, roll the cover over the unit and tuck it under.
Introduction: February 1998
Construction/Materials: Corrugated E-flute with four-color direct print, die cut
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.