Countertop Displays/Mats

Client: Ericsson, Los Angeles/Wunderman, Cato, Johnson, Miami
Products Promoted: Hands-free system for cellular phones
Objective: By imitating the dashboard of a car, the display draws attention and illustrates that it is safer to drive and talk while using this system. Because it's interactive, customers can actually call from the display to experience the sound quality and ease-of-use.
Introduction: March 1998

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.

Client: California Suncare, Los Angeles
Producer: Cormark, Rosemont, Ill.
Marketing Objective: To support California Tan's new marketing strategy and to produce a display that emphasizes the features and benefits of the client's best-selling products in a compact yet visually exciting fashion.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Countdown Clocks International, Minneola, N.Y.
Product Promoted: The Millennium 2000 Countdown Clock
Objective: The display secures countertop real estate next to the register. It attracts attention with its color and style, and informs consumers about how the clock works.
Introduction: April 1998
Construction/Materials: Blue ice acrylic, clear acrylic and black acrylic with a process-printed insert
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.