Countertop Displays/Mats

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Countdown Clocks International, Minneola, N.Y.
Product Promoted: The Millennium 2000 Countdown Clock
Objective: The display secures countertop real estate next to the register. It attracts attention with its color and style, and informs consumers about how the clock works.
Introduction: April 1998
Construction/Materials: Blue ice acrylic, clear acrylic and black acrylic with a process-printed insert
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.