Countertop Displays/Mats

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Objective: The client wanted a unique structure that could display 20 packs of cigarettes and could be easily modified to present different brand graphics, product features and ad campaigns. It was designed to obtain high levels of retail placement at "prime" counter locations.
Introduction: December 1998
Construction/Materials: Die-cut, litho-mounted, E-flute corrugated; SBS dangler card and plastic strip

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel cigarettes
Objective: The display supported the introduction of new Camel graphics in convenience stores and other outlets. It was easy to set up and its small footprint helped gain high levels of retail placement on counters.
Introduction: September 1998
Construction/Materials: Die-cut, litho-laminated E-flute corrugated; die-cut SBS 3-D lug-ons with foam tape
P-O-P Company: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Microsoft Mouse line
Objective: The display system is part of a marketing strategy designed to increase line awareness. The modules have glass-look shelves and changeable graphics for flexibility.
Introduction: September 1998
Construction/Materials: Injection-molded styrene, extruded styrene, die-cut vinyl
P-O-P Company: Schutz International, Morton Grove, Ill.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processors
Objective: The semipermanent, modular merchandising system consists of interlocking pieces that can be configured to fit various needs and can be easily updated. The brand identity is reinforced with the use of the Intel Inside logo and the brand's blue color.
Introduction: September 1998
Construction/Materials: Powder-coated metal, screen printing, litho on Sintra, acrylic
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Ericsson, Los Angeles/Wunderman, Cato, Johnson, Miami
Products Promoted: Hands-free system for cellular phones
Objective: By imitating the dashboard of a car, the display draws attention and illustrates that it is safer to drive and talk while using this system. Because it's interactive, customers can actually call from the display to experience the sound quality and ease-of-use.
Introduction: March 1998

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.

Client: California Suncare, Los Angeles
Producer: Cormark, Rosemont, Ill.
Marketing Objective: To support California Tan's new marketing strategy and to produce a display that emphasizes the features and benefits of the client's best-selling products in a compact yet visually exciting fashion.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.