Countertop Displays/Mats

Client: General Cigar Corp., Bloomfield, Conn.
Products Promoted: Full line of cigars
Objective: The client wanted a low-cost, prepacked shipper unit that would be easy to set up at retail. With this unit, all the retailer needed to do was cut the outside tape, roll the cover over the unit and tuck it under.
Introduction: February 1998
Construction/Materials: Corrugated E-flute with four-color direct print, die cut
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Countdown Clocks International, Minneola, N.Y.
Product Promoted: The Millennium 2000 Countdown Clock
Objective: The display secures countertop real estate next to the register. It attracts attention with its color and style, and informs consumers about how the clock works.
Introduction: April 1998
Construction/Materials: Blue ice acrylic, clear acrylic and black acrylic with a process-printed insert
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.

Client: Estee Lauder Inc., New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: To create a contemporary merchandiser for the launch of a new mascara and also to incorporate the company's full line of mascara in an all-inclusive, space-conscious display.