Countertop Displays/Mats

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel cigarettes
Objective: The display supported the introduction of new Camel graphics in convenience stores and other outlets. It was easy to set up and its small footprint helped gain high levels of retail placement on counters.
Introduction: September 1998
Construction/Materials: Die-cut, litho-laminated E-flute corrugated; die-cut SBS 3-D lug-ons with foam tape
P-O-P Company: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Countdown Clocks International, Minneola, N.Y.
Product Promoted: The Millennium 2000 Countdown Clock
Objective: The display secures countertop real estate next to the register. It attracts attention with its color and style, and informs consumers about how the clock works.
Introduction: April 1998
Construction/Materials: Blue ice acrylic, clear acrylic and black acrylic with a process-printed insert
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.