Countertop Displays/Mats

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Putumayo World Music, New York
Products Promoted: Celtic Tides video and CD
Objective: To introduce a new line of Irish music with a video program. The display was designed to hold four VHS tapes and 12 CDs within a small footprint to gain counter space in record stores and specialty retailers.
Number of Displays: 1,000
Construction/Materials: One color plus varnish flexo print on bleach white corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: International Learning Systems of America, St. Petersburg, Fla.
Products Promoted: Learning books
Objective: The Sing, Spell, Read & Write Literacy Center is used in first grade classrooms to display the beginning reading program's 17 storybooks.
Introduction: August 1998
Construction/Materials: Flexo-printed with UV-coated corrugated tray; distortion-printed, vacuum-formed styrene header insert; four-color process with film lamination mounted to a corrugated riser; four-color process screen with UV inks printed on foamcore lug-ons.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.