Countertop Displays/Mats

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: "Tomorrow Never Dies" video
Objective: To create awareness of the movie on videocassette.
Construction/Materials: Mouse/counter pad -- .030-point lenticular mounted to 1/8-inch Kushon rubber, then die cut. Wobbler card --.030-point lenticular, die cut.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Pharmacia & Upjohn Inc., Bridgewater, N.J.
Product Promoted: Rogaine
Objective: To reinforce the ongoing Rogaine "Money Back Guarantee" product launch. By placing smaller units that fit on store counters, the product could be placed in areas more readily accessible to the shopper. An educational brochure was provided to help the consumer learn more about the product and how to use it.
Introduction: December 1998
Number of Displays: 10,000
Construction/Materials: Corrugated, three-color preprinted tray and header

Client: Foodmaker Inc., San Diego
Products Promoted: Jack's Kid's Meal premiums
Objective: To use the Casper character to attract attention for Jack In The Box's kid's meals.
Number of Displays: 2,000
Construction/Materials: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
P-O-P Companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas