Countertop Displays/Mats

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

Charmant Inc.
Esprit Eyewear
Comments: The colors and materials in this display were chosen to match the P-O-P materials used for other Esprit products and created great brand appeal. The design allowed the retailer to vary the display by reversing it or interchanging the acrylic trays.

Hawyer Inc.
Eastman Kodak Co.
Comments: The primary selling features of the Kodak Advantix Camera System -varied formats, film storage case and easy film loading -- were all demonstrated via the display. Motion, a sound button providing audio information, a flashing light, and three moving sections were all used. The display was an attention grabber at retail.

Advertising Display Co. (ADC)
Brown & Williamson Tobacco
Comments: This unit incorporates Kool's racing imagery and displays the tins standing up for full visual impact. More than 160,000 wedge-shaped, compact countertop units were shipped to domestic retail locations and all were placed.

Packaging Concepts Ltd.
Pfaltzgraff
Comments: This miniature version of a product etagere presents the merchandise in an orderly fashion. Acrylic windows allow for easy product changes.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.

Downing Retail Display
McHale & Koepke Communications
Comments: Parker Fluid Connectors needed a display to highlight its new hydraulic hoses with a very tight bend radius for machinery. The adaptable, durable display has proven to be an excellent demonstrator/sales tool and all 500 were placed.

Dinaco Inc.
Corning
Comments: To keep the unit clear, and easy to assemble and ship, the product was designed to be simple to load and re-order. The client developed a series of fixtures and product add-ons to extend the merchandiser for other lines. Retailer distribution increased by 300% and sales of open stock improved 20% in six months while product placement with existing and new clients was up 40%.