Countertop Displays/Mats

Display Producers Inc.
Duracell
Comments: The modular system produced display movement and increased sales volume far in excess of projections. It also resulted in several displays being reordered many times within the initial three months of the program.

E-B Display Co.
Wilson Sporting Goods
Comments: The vacuum-formed display highlights hyper carbon tennis rackets made of the same materials used in the aerospace industry. The "space" theme peaks consumer interest and the attached brochures offer information on the racket technology. A key objective was versatility -- the unit can be used on a countertop or mounted on slatwall.

Design Display Group Inc.
Sony Electronics Inc.
Comments: The unit was designed to fit into the smallest amount of space in a setting that mimicked the under cabinet area of an ordinary kitchen. The materials that were chosen give the unit an upscale, modern look. It helped promote this more expensive option over a lower-priced competitor's product.

Product: Waterproof watches
Number of displays: 1,000
P-O-P company: Sector Design & Marketing Ltd., Leicester, England
Distribution: Jewelry and sporting goods stores and airport shops
Introduction: November 1998
Duration: Permanent
Construction: Metal and acrylic
Display set-up: Sekonda salespeople
Sekonda's display for waterproof watches features a bubbling illuminated water tank that creates movement and attracts attention.

Pacific Custom Products
Kershaw Knives
Comments: This flexible merchandising rack is stackable, has storage available for back stock, and is constructed of stainless steel, giving it a high perceived value. It is also quite durable.

Innovative Marketing Solutions Inc.
Robert Bosch Corp.
Comments: This product from Bosch is considered among the finest spark plugs ever developed. It was critical, therefore, that consumers be made to understand the special technology behind it. This PETG display not only presents the product at the precise angle needed for proper viewing, but also holds a supply of literature. The display was the corner-stone of the company's marketing efforts, and sales exceeded forecasts.

Thomson-Leeds Company Inc.
Philip Morris
Comments: The display for Parliament cigarettes was made to hold 10 packs of cigarettes in an elegant manner, consistent with the brand image. A series of metal clamps were developed so that the display could be hung from overhead fixtures or attached to fixture shelving. Primary placement on counters accounted for the majority of installations, but the flexibility for use in other store locations made this unit even more impactful as a merchandising vehicle.

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.