Countertop Displays/Mats

Dinaco Inc.
Corning
Comments: To keep the unit clear, and easy to assemble and ship, the product was designed to be simple to load and re-order. The client developed a series of fixtures and product add-ons to extend the merchandiser for other lines. Retailer distribution increased by 300% and sales of open stock improved 20% in six months while product placement with existing and new clients was up 40%.

Rapid Displays
Ariat International
Comments: This display for performance footwear for equestrian athletes highlights a new heel cushioning technology and explains the benefits to riders. The display was designed in layers to communicate the layering of the product's technology. The base layer portrays an equestrian athlete in action. The second layer, a pillow die cut, shows a cutaway of the boot and the cushioning. The third layer, made of clear plexiglass, calls out the different technology features in the second layer's illustration.

Benchmarc
Skechers USA
Comments: Through the use of a blow-molded main structure with a wooden base and lithoed decal, the shoes are presented in a non-traditional configuration on metal shelves. The edgy design reinforces the Collection design style and reflects the client's attitude and image in the footwear industry.

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

P.O.P. Displays InternationalEstee Lauder
Comments: Reintroducing the Prescriptives brand, this unit organized products by category and regiment and helped consumers understand the synergy of the entire product line. This organization helped reinforce the brand and fueled multiple purchases by consumers, increasing unit sales by 47%.

Frank Mayer & Associates Inc.
Nintendo of America Inc.
Comments: Sears, Babbages and Electronic Boutique are among the retailers using this display to introduce the new Color Game Boy to the marketplace. The incorporation of illumination in the powder-coated metal display serves to further highlight the game's color capabilities and animated graphics. A specially designed game cartridge can be used to demonstrate the variety of new games available, while other cartridges allow consumers to play an actual game.

Lingo Manufacturing Co.
Divot Tech

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.