Countertop Displays/Mats

Frank Mayer & Associates Inc.
Nintendo of America Inc.
Comments: Sears, Babbages and Electronic Boutique are among the retailers using this display to introduce the new Color Game Boy to the marketplace. The incorporation of illumination in the powder-coated metal display serves to further highlight the game's color capabilities and animated graphics. A specially designed game cartridge can be used to demonstrate the variety of new games available, while other cartridges allow consumers to play an actual game.

Lingo Manufacturing Co.
Divot Tech

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.

Frank Mayer & Associates Inc.
Motorola de Brasil LTDA
Comments: The flexible display system can be used in various locations throughout the store allowing consumers to touch and view the phones while they are kept secure. All displays that were ordered have received placement. The program's success led to its extension into other Latin American countries.

Dimension Espacio SA de CV
Gillette de Mexico SA de CV
Comments: With the display, the client acquired a presence in the store that it didn't previously have and, by doing that, increased sales of all products. Because of the display's small size, the negotiations for space were easy and it was cost-effective because of the amount of product it could hold.

Learning Resources
Learning Resources
Comments: This display had to provide both a visual and voice demonstration of a new motorized version of the toy. The key was to give enough information about the toy so that customers wouldn't feel compelled to open packages. The model is displayed in a protective case that shows the movement of gears and accessories. This display helped increase sales of the Gears product line by 150%. What's more, 250 new stores took on a Gears display for the first time.

Product: Nine West eyeglass frames
Number of displays: 2,500 14-piece units; 2,500 30-piece units
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Prescription eyewear retailers; optometrists' and ophthalmologists' offices
Introduction: March 1999
Duration: Permanent
Construction: Injection-molded plastic and extruded metal; mirror; magnetic-backed graphics
Display set-up: Retail staff

Great Northern Display Group
Pleasant Co.
Comments: The compact spinner display with a 6-inch by 6-inch footprint fit into a variety of locations. The "Get a Mini Backpack" promotion added an element of cuteness to the unit that helped it appeal to its young girl market. The unit cost of the display, generally 10% of the retail value of the books, was only 6%. The display (1,800 units) sold through immediately.