Countertop Displays/Mats

Pacific Custom Products
Kershaw Knives
Comments: This flexible merchandising rack is stackable, has storage available for back stock, and is constructed of stainless steel, giving it a high perceived value. It is also quite durable.

Innovative Marketing Solutions Inc.
Robert Bosch Corp.
Comments: This product from Bosch is considered among the finest spark plugs ever developed. It was critical, therefore, that consumers be made to understand the special technology behind it. This PETG display not only presents the product at the precise angle needed for proper viewing, but also holds a supply of literature. The display was the corner-stone of the company's marketing efforts, and sales exceeded forecasts.

Thomson-Leeds Company Inc.
Philip Morris
Comments: The display for Parliament cigarettes was made to hold 10 packs of cigarettes in an elegant manner, consistent with the brand image. A series of metal clamps were developed so that the display could be hung from overhead fixtures or attached to fixture shelving. Primary placement on counters accounted for the majority of installations, but the flexibility for use in other store locations made this unit even more impactful as a merchandising vehicle.

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

Charmant Inc.
Esprit Eyewear
Comments: The colors and materials in this display were chosen to match the P-O-P materials used for other Esprit products and created great brand appeal. The design allowed the retailer to vary the display by reversing it or interchanging the acrylic trays.

Hawyer Inc.
Eastman Kodak Co.
Comments: The primary selling features of the Kodak Advantix Camera System -varied formats, film storage case and easy film loading -- were all demonstrated via the display. Motion, a sound button providing audio information, a flashing light, and three moving sections were all used. The display was an attention grabber at retail.

Advertising Display Co. (ADC)
Brown & Williamson Tobacco
Comments: This unit incorporates Kool's racing imagery and displays the tins standing up for full visual impact. More than 160,000 wedge-shaped, compact countertop units were shipped to domestic retail locations and all were placed.

Packaging Concepts Ltd.
Pfaltzgraff
Comments: This miniature version of a product etagere presents the merchandise in an orderly fashion. Acrylic windows allow for easy product changes.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.