Countertop Displays/Mats

Client: Cooper Automotive Products
Producer: New Dimensions Research Corp.
Comments: This display was designed to demonstrate the qualities of the MOOG Gusher Bearing technology and reinforce the company's image as a problem solver. The unit contained a bearing that consumers could interact with. Using 3-D vacuum-formed representations of the product and distortion screen printing enabled the consumer to see what the bearing actually looks like.

Client: Suunto USA, Suunto Oyj, Suunto Europe
Producer: Concept Designs Inc.
Comments: European retailers required a unit that could stock more product with a lockable lid while American retailers needed a unit that would emphasize customer interaction. Each modular watch bracket is designed to fit the base unit, which can accommodate up to five SKUs. The Functions Card teaches customers about the technical aspects of the wristop computer without the need for a salesman.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: Littelfuse Inc., Des Plaines, Ill.
Products Promoted: Pro Tek circuit protectors
Objective: The display offers easy inventory and easy stocking due to product visibility. It is customizable to fit a variety of needs including size and mounting options.
Number of Displays: 2,500
Construction/Materials: Beemak Plastic' exclusive Tilt Bin products; acrylic header; base with custom graphics
P-O-P Company: Beemak Plastics Inc., Rancho Dominguez, Calif.

Client: Silicon Valley Confection Co., San Jose, Calif.
Products Promoted: "Year 2K Bug" ladybug-shaped milk chocolates
Objective: To increase the chocolate confection company's sales by taking advantage of the news coverage promoting the well-known computer software problem. "Y2K" is embossed on each bug's back.
Introduction: June 1999
Construction/Materials: Corrugated
P-O-P Company: ModPac Corp., Buffalo, N.Y.