Countertop Displays/Mats

Client: Estee Lauder, Woodside, N.Y.
Distribution: Department and specialty stores
Size of Run: 450
Producer: P.O.P Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetics -- Women
Objectives: To extend the product line with a contemporary, new look. The basic box design, made from finished pine wood, defines the signature of Origins. As a tester unit, it holds the full line of makeup.

Client: American Specialty Confections, Eagan, Minn.
Distribution: Gift stores and Harley-Davidson dealerships
Size of Run: 500
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain floor space for the licensed property custom tins.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

Client: U.S. Tobacco Co.
Producer: Henschel-Steinau Inc.
Comments: The overall design of the unit gave it a sleek look. The backer gave it a second way to be merchandised, which greatly increased sales. The unit was shipped assembled to the factory and was designed to load automatically, which maximized packing efficiency.

Product: Wildflower seed packets
P-O-P company: In-house
Distribution: Home & garden centers, small nurseries
Introduction: August 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff
Wildseed Farms Ltd. streamlined its seed packaging and wood displays, creating smaller floorstands and countertop units that still hold the same number of SKUs.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Iomega
Producer: Creative Source International
Comments: This countertop display was widely accepted among retailers. It was still being used months after the product's introduction.