Countertop Displays/Mats

Product: InerGel golf balls
Number of displays: 7,000 countertop displays; 7,000 floor displays
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf shops and sporting goods stores
Introduction: April 1999
Duration: Semipermanent
Construction: Vacuum-formed styrene (countertop); corrugated with plastic side panels (floor)
Display set-up: Retail staff
Floor and countertop displays have helped Taylor Made enter the golf ball market and see its market share steadily increase.

Client: Pilot Pen Corporation of America, Trumbull, Conn.
Distribution: Pen shops, office superstores, computer superstores
Size of Run: 252
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Stationery, Office Supplies and Seasonal Goods
Objectives: To secure retail placement in targeted vendor locations with a unit that merchandises a complete Pentopia line in a pilfer-proof countertop vehicle that enables easy access.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Iomega
Producer: Creative Source International
Comments: This countertop display was widely accepted among retailers. It was still being used months after the product's introduction.

Client: Cooper Automotive Products
Producer: New Dimensions Research Corp.
Comments: This display was designed to demonstrate the qualities of the MOOG Gusher Bearing technology and reinforce the company's image as a problem solver. The unit contained a bearing that consumers could interact with. Using 3-D vacuum-formed representations of the product and distortion screen printing enabled the consumer to see what the bearing actually looks like.