Countertop Displays/Mats

Client: Suunto USA, Suunto Oyj, Suunto Europe
Producer: Concept Designs Inc.
Comments: European retailers required a unit that could stock more product with a lockable lid while American retailers needed a unit that would emphasize customer interaction. Each modular watch bracket is designed to fit the base unit, which can accommodate up to five SKUs. The Functions Card teaches customers about the technical aspects of the wristop computer without the need for a salesman.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

Client: U.S. Tobacco Co.
Producer: Henschel-Steinau Inc.
Comments: The overall design of the unit gave it a sleek look. The backer gave it a second way to be merchandised, which greatly increased sales. The unit was shipped assembled to the factory and was designed to load automatically, which maximized packing efficiency.

Product: Wildflower seed packets
P-O-P company: In-house
Distribution: Home & garden centers, small nurseries
Introduction: August 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff
Wildseed Farms Ltd. streamlined its seed packaging and wood displays, creating smaller floorstands and countertop units that still hold the same number of SKUs.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Iomega
Producer: Creative Source International
Comments: This countertop display was widely accepted among retailers. It was still being used months after the product's introduction.